Free Money Day, being celebrated today, is an annual event where people hand out money to strangers, two notes or coins at a time, asking them to pass half on to someone else. Using fun and intrigue, the day encourages conversations about our broken financial system and how its very design increases inequality. The Free Money Day project began in 2011 when a number of researchers at the Post Growth Institute were looking for a way to engage the broader population in a conversation on financial reform. Four years later, more than 200 Free Money Day events spanning 41 countries have been held, and more than US$10,000 (6,500) has been distributed. In Moerewa, New Zealand, for example, buskers Emma and Derek handed out money to people listening to their music. In Mexico City, Axel gave his money to people living on the streets with a request that they in turn pass half on to strangers. In Utah, Roger handed out two $1 bills to each of his restaurant co-workers. Others have taken the experiment beyond money. In 2012, Gonalo's video store in Lisbon, Portugal, for example, offered free movie rentals. In the same year, Layne and Patcharin in Chiang Mai, Thailand, were so inspired by the Free Money Day concept that they gave away half of their 14-acre land holding to begin a land trust for permaculture farmers. By exploring the real value of money, Free Money Day encourages people to consider how they can put it to better use.