Google processes more than three billion search queries a day. It has altered our notions of privacy, tracking what we buy, what we search for online - and even our physical location at every moment of the day. It is a monopoly. So it matters how this company works - who it hires, who it fires and why. Last week, Google fired a software engineer for writing a memo that questioned the company's gender diversity policies and made statements about women's biological suitability for technical jobs. "Portions of the memo violate our code of conduct and cross the line by advancing harmful gender stereotypes," Google's chief executive, Sundar Pichai, wrote. It's impossible to believe that Google or other large tech companies a few years ago would have reacted like this to such a memo. In 2011 when CNN filed a Freedom of Information Act request for the workplace diversity data on big tech companies, Google [asked] for its data to be excluded. Google began to disclose statistics [in 2014] showing that only 17 percent of its technical work force was female. Today Google is under growing scrutiny, and the cognitive dissonance between the outward-facing "Don't be evil" stance and the internal misogynistic "brogrammer" rhetoric was too extreme. Google had to fire the offending engineer, James Damore, but anyone who spends time on the message boards frequented by Valley engineers will know that the "bro" culture that gave us Gamergate - an online movement that targeted women in the video game industry - [remains] prevalent.