Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you've used privacy settings that say they will prevent it from doing so. Computer-science researchers at Princeton confirmed these findings at the AP's request. Storing your minute-by-minute travels carries privacy risks. So the company will let you pause" a setting called Location History. Google's support page on the subject states: "You can turn off Location History at any time. With Location History off, the places you go are no longer stored." That isn't true. Even with Location History paused, some Google apps automatically store time-stamped location data without asking. For example, Google stores a snapshot of where you are when you merely open its Maps app. And some searches that have nothing to do with location, like "chocolate chip cookies," or "kids science kits," pinpoint your precise latitude and longitude - accurate to the square foot - and save it to your Google account. Since 2014, Google has let advertisers track the effectiveness of online ads at driving foot traffic, a feature that Google has said relies on user location histories. The company is pushing further into such location-aware tracking to drive ad revenue, which rose 20 percent last year to $95.4 billion.