A US government-appointed agricultural body tried to crush a Silicon Valley food startup after concluding the company represented a major threat" and "crisis" for the $5.5bn-a-year egg industry, according to documents obtained by the Guardian. In potential conflict with rules that govern how it can spend its funds, the American Egg Board (AEB) lobbied for a concerted attack on Hampton Creek, a food company that has created a low-cost plant-based egg replacement and the maker of Just Mayo, a mayonnaise alternative. The AEB attempted to have Just Mayo blocked from Whole Foods, asking Anthony Zolezzi, a partner at private equity firm Pegasus Capital Advisors ... to use his influence with Whole Foods to drop the product. (Whole Foods still sells Just Mayo.) More than one member of the AEB made joking threats of violence against Hampton Creek's founder, Josh Tetrick. "Can we pool our money and put a hit on him?" asked Mike Sencer, executive vice-president of AEB member organization Hidden Villa Ranch. The AEB represents egg farmers across the US and its board is selected by the secretary of agriculture. The Department of Agriculture (USDA) ... suggested [additional] ways to put pressure on Hampton Creek. In January 2014, Roger Glasshoff, then the USDA's head of shell eggs, told [Outgoing AEB head Joanne] Ivy to contact the FDA about Just Mayo directly. Last month the FDA ruled that Just Mayo could not be called mayonnaise because it does not contain eggs.