As Hurricane Matthew churned toward Haiti at full force last week, France Francois knew she was powerless to stop the impending natural disaster. But with time running out, the 30-year-old Haitian American thought she might be able to help the island nation avoid the man-made disaster that she expected to follow. Before the storm struck, Francois, a former development worker in Haiti, turned to Facebook and composed a list explaining how people could help the hurricane-ravaged country. Her first instruction: Don't give to the American Red Cross." Instead, she wrote, people should send money to "Haitian-led" organizations and "not your missionaries and useless college kids." Her post has been shared thousands of times - in part, she believes, because it tapped into a growing consensus among Haitians and Haitian Americans that the American Red Cross can no longer be trusted to effectively manage humanitarian efforts in the Caribbean nation. Those feelings have been bolstered by a widely circulated investigation by NPR and ProPublica, which found that the Red Cross grossly mismanaged its response to Haiti's 2010 earthquake. Speaking to reporters Friday, President Obama told Americans to help Haitians by going "to the American Red Cross," reiterating a standard relief message that exasperates many in the global Haitian community. But it appears that trust in the organization may be eroding.