As he accepted the coveted Heisman trophy, LSU quarterback Joe Burrow addressed the children in his hometown of Athens, Ohio, where thousands of residents live in poverty. Burrow struggled to speak, holding back tears as he spoke about the children in his community who go hungry. "Coming from southeast Ohio, it's a very impoverished area and the poverty rate is almost two times the national average," he said in his acceptance speech. "There's so many people there that don't have a lot. And I'm up here for all those kids in Athens and Athens County that go home to not a lot of food on the table, hungry after school." In a matter of hours, the unassuming Appalachian town ... was launched to national attention, inspiring Athens resident Will Drabold to create a fundraiser for the thousands of residents living under the poverty line. In just a day, the fundraiser was inundated with donations and quickly shot past its original $50,000 goal. The organizer later updated the goal to $100,000, which was met within hours. The goal had reached $400,000 by Tuesday afternoon. The donations will go to the Athens County Food Pantry, which says it serves over 3,400 meals a week to residents in need. The pantry also gives bags and boxes of food to Athens families, including non-perishables such as pasta, beans, and canned vegetables, and it hands out fresh produce when it can. About 30% of the county's population lives below the poverty line, according to an Ohio poverty report released in February.