If you want to help, you first need to listen. That is a philosophy that Father Greg Boyle, S.J., founder of Homeboy Industries in East Los Angeles, employs. If you're humble, you'll ask the poor, what would help you? But if you're led by hubris, then you tell the poor, here's what your problem is; here's how you fix yourself. Homeboy Industries was founded more than 30 years ago as a means of providing employment to gang members in East LA. Few businesses would hire ex-gang members so Fr. Greg, Jesuit pastor of the Dolores Mission the poorest mission in the LA archdiocese, created a business to provide those jobs. Today Homeboy serves not just the neighborhood but all of Los Angeles County with its restaurants, coffee shops, bakery and even a tattoo removal clinic. Homeboy has ... listened to the formerly gang-involved. It asks the question: what can we do that is concretely helpful? Fr. Greg [said] on NPRs Fresh Air. No one likes to be told how to get better; they want to participate in the process. That begins with conversation, a discovery of what the other is feeling and how he or she can help in his own improvement. Often the best answers come from the people you serve, as it does with Homeboy Industries. Its tattoo removal clinic came about because ex-gang members wanted to remove tattoos no longer relevant to their current lives, and which in some instances may prevent them from getting hired. Removing a tattoo is a long and painful process but it can serve as a kind of rebirth.