Facebook's inscrutable feed algorithm, which is supposed to calculate which content is most likely to appeal to me and then send it my way ... feels like an obstacle to how I'd like to connect with my friends. British software developer Louis Barclay developed a software ... known as an extension, which can be installed in a Chrome web browser. Christened Unfollow Everything, it would automate the process of unfollowing each of my 1,800 friends, a task that manually would take hours. The result is that I would be able to experience Facebook as it once was, when it contained profiles of my friends, but without the endless updates, photos, videos and the like that Facebook's algorithm generates. If tools like Unfollow Everything were allowed to flourish, and we could have better control over what we see on social media, these tools might create a more civic-minded internet. Unfortunately, Mr. Barclay was forced by Facebook to remove the software. Large social media platforms appear to be increasingly resistant to third-party tools that give users more command over their experiences. After talking with Mr. Barclay, I decided to develop a new version of Unfollow Everything. I and the lawyers at the Knight First Amendment Institute at Columbia " asked a federal court in California last week to rule on whether users should have a right to use tools like Unfollow Everything that give them increased power over how they use social networks, particularly over algorithms that have been engineered to keep users scrolling on their sites.
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