The Subway sandwich chain is working vigorously to emphasize that it has cut its ties to its longtime ad pitchman, Jared Fogle, whose plea deal for having sex with underage girls and possession of child pornography was announced on Wednesday. Yet the case, just as it did in July when federal agents raided Fogle's home, put Subway back in a spotlight. Fogle, of Zionsville, Ind., appeared in court in Indianapolis Wednesday on charges of having had sex with minors and distributing and receiving child pornography. Under the deal, Fogle agrees to to a prison sentence of not less than five years. When media reports about impending deal surfaced Tuesday night, Subway sent out a tweet: We have already ended our relationship with Jared and have no further comment." One crisis management public relations expert, Jonathan Bernstein, credits Subway for yanking their sponsorship of Fogle in July when search warrants were served by federal agents. But, he adds the sandwich chain would have been wiser to have parted ways when trouble first started surfacing last spring, when the head of Fogle's charitable arm, the Jared Foundation, was arrested in the case. "They probably didn't do it soon enough," says Bernstein, president of Bernstein Crisis Management. Before parting company with Subway, Fogle served as the face of the chain for many years to give it a healthy fast-food orientation.
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