In 1983, I opened the White Dog Cafe as a coffee and muffin take-out shop on the first floor of my house, where I have now lived for 35 years. Today the White Dog is a full-service restaurant occupying three of the brownstone row-houses. Our gift shop, the Black Cat, sells local and fair-trade crafts, books, and novelties. The other row houses are home to other restaurants, a coffeeshop, real estate office, newspaper and magazine shop, and a hair salon. By living above the shop on Sansom Street, I ... grew to understand first hand how the wonderful diversity of people added to the vitality of my neighborhood and to the success of my business. Living and working in the same community has not only given me a stronger sense of place, but a different business outlook. There's a short distance between me as the business decision-maker and those affected by my decisions-a basic principle of the local living economy movement. I am more likely to make decisions from the heart, not just from the head. [For me] business is about relationships with everyone we buy from, sell to, and work with. As a society, we are taught that economic growth benefits everyone and success is measured by material gain. Yet continual growth is destroying the planet, using up more natural resources than can be regenerated. And it is the rich who are getting richer, while the share of wealth for everyone else is declining. I made a conscious decision to stay small and learned to grow in other ways besides the physical. As the Earth Charter says, After basic needs are met, it's about being more, not having more."