In the 1980s, tobacco giants Philip Morris and R.J. Reynolds acquired the major food companies Kraft, General Foods and Nabisco, allowing tobacco firms to dominate America's food supply and reap billions in sales from popular brands such as Oreo cookies, Kraft Macaroni & Cheese and Lunchables. New research, published in the journal Addiction, focuses on the rise of "hyper-palatable" foods, which contain potent combinations of fat, sodium, sugar and other additives that can drive people to crave and overeat them. In the decades when the tobacco giants owned the world's leading food companies, the foods that they sold were far more likely to be hyper-palatable than similar foods not owned by tobacco companies. In the past 30 years, hyper-palatable foods have spread rapidly into the food supply, coinciding with a surge in obesity and diet-related diseases. The steepest increase in the prevalence of hyper-palatable foods occurred between 1988 and 2001 " the era when Philip Morris and R.J. Reynolds owned the world's leading food companies. To broaden the reach of its cigarettes, Philip Morris used a marketing strategy called "line extensions": Marlboro cigarettes were marketed to men, Virginia Slims targeted women and menthol cigarettes were heavily advertised to Black consumers. The company applied the same tactic to processed foods. It added new flavors and formulas to many of its existing products, giving consumers an endless variety of hyper-palatable foods to buy.