Meta whistleblower Sarah Wynn-Williams, the former director of Global Public Policy for Facebook and author of the recently released tell-all book "Careless People," told U.S. senators ... that Meta actively targeted teens with advertisements based on their emotional state. In response to a question from Sen. Marsha Blackburn (R-TN), Wynn-Williams admitted that Meta (which was then known as Facebook) had targeted 13- to 17-year-olds with ads when they were feeling down or depressed. "It could identify when they were feeling worthless or helpless or like a failure, and [Meta] would take that information and share it with advertisers," Wynn-Williams told the senators on the subcommittee for crime and terrorism. "Advertisers understand that when people don't feel good about themselves, it's often a good time to pitch a product " people are more likely to buy something." She said the company was letting advertisers know when the teens were depressed so they could be served an ad at the best time. As an example, she suggested that if a teen girl deleted a selfie, advertisers might see that as a good time to sell her a beauty product as she may not be feeling great about her appearance. They also targeted teens with ads for weight loss when young girls had concerns around body confidence. If Meta was willing to target teens based on their emotional states, it stands to reason they'd do the same to adults. One document displayed during the hearing showed an example of just that.
Latest
Latest News
Each news summary is created according to strict standards. Here's how we do it.
Each summary is created using a consistent editorial procedure. The target length is approximately 16 lines of 11-point Arial text in a 650-pixel-wide column. Up to 25% of a summary may be set in bold to emphasize the most important ideas. Summaries are composed of verbatim excerpts presented in the same sequence as they appear in the original news source, with very minor editorial additions. Where material has been omitted between excerpts, the omission is indicated with ellipses (...). Any words added by an editor for clarity or context appear in [brackets]. Our original news editor was Fred Burks. Tod Fletcher edited most summaries from 2007 through 2014, and Mark Bailey has served as news editor since 2014.