There has been a global shift away from meat in recent years. A full 70% of the world population reportedly is either reducing meat consumption or leaving meat off the table altogether. This is from a report at GlobalData, a leading data and analytics company that works with 4,000 of the world's largest companies. Fiona Dyer, Consumer Analyst at GlobalData, comments: 'The shift toward plant-based foods is being driven by millennials, who are most likely to consider the food source, animal welfare issues, and environmental impacts when making their purchasing decisions.' While millennials are one of the key drivers of this global shift away from consuming animal products, the plant-based movement appears to be bigger than any one generation. Celebrities, athletes, and even entire companies including Google and countries such as China are backing the movement to eat more plants. When the World Health Organization connected processed meats, like bacon and ham, to cancer, it sent shock waves through the food world. It also gave mainstream health organizations even more ammunition to encourage healthier dietary guidelines. Kaiser Permanente, the largest healthcare organization in the U.S., and the American Institute for Cancer Research are now recommending a plant-centric diet to combat heart disease and other common killers.