Farmers around the country have been forced to dump milk and waste fresh produce as schools, restaurants and other institutions remain closed due to the coronavirus pandemic. In response, supermarket chain Publix launched a new initiative Wednesday to help struggling farmers - and get the food to Americans who need it most. The company's press release said it will purchase fresh produce and milk from farmers impacted by the COVID-19 crisis and donate the goods directly to Feeding America food banks that are in its "operating area." During the first week of the initiative alone, some 150,000 pounds of produce and 43,500 gallons of milk is expected to be donated, the company said. "As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic," said Todd Jones, Publix CEO. "In addition to providing much needed produce and milk to food banks, this initiative provides financial support to farmers during this challenging time." In addition to the new initiative, Publix Super Markets Charities recently made donations which totaled $2 million to help Feeding America's member food banks amid the crisis. Feeding America, which is the largest hunger-relief organization in the U.S., said that before the coronavirus crisis there were 37 million people in the nation who did not have enough food. The number is now expected to increase by an additional 17 million.