"Kids don't go on social media because they love social media per se," the children's author and National Year of Reading 2026 ambassador, Rob Biddulph says. "They go there looking for connection and for belonging and for entertainment and inspiration." The challenge, he says, is not to replace social media itself, it is to replace the things it provides. At the Scouts, Simon Carter says one of their biggest attractions is that they bring young people into contact with others outside their friendship circles. Film clubs, youth theatres and music projects offer similar opportunities: BFI film clubs bring young people together to make films in teams. Youth Music-supported projects include everything from DJing, podcasting and gaming to organising gigs. Libraries and bookshops can play a similar role: many now host gaming sessions, manga clubs, creative workshops, reading groups and book clubs. Youth organisations are not the only route to connection. Wilson recommends environmental activism for older children. John Glancy, of the National Trust, believes parents should start by asking their children why their favourite social media platform and video game appeals to them. "The answer might reveal they're searching for a sense of identity, stimulation or a sense of achievement," he says. "Once you know which it is, it becomes easier to find alternatives." Joe Doherty, of Outward Bound ... recommends activities that offer rewards " be it novelty, progression or excitement.