An internal Republican National Committee fundraising presentation obtained by Ben Smith at Politico proposes that GOP fundraisers shake the money tree by motivating donors based on fear" of President Obama. The document also uses the controversial image of the president made up like Heath Ledger's Joker in The Dark Knight. Part of the presentation included a slideshow explaining "RNC Marketing 101," suggesting that direct marketing is based on "Visceral Giving" in which donors can be motivated by "fear," "Extreme negative feelings toward existing Administration" and "Reactionary." Asks another slide: "What can you sell when you do not have the White House, the House, or the Senate ...?" The answer is "Save the country from trending toward Socialism!" DNC communications director Brad Woodhouse [says] "The express strategy of the Republican party is not to offer new ideas, but 'fear.' Republicans can no longer deny that they are peddling fear when they are literally selling it as their path back to power."
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