The Kingdom of Saudi Arabia is adding more American lobbyists to its payroll by hiring BGR Government Affairs. The contract provides BGR with $500,000 annually to assist with U.S. media outreach for the Center for Studies and Media Affairs at the Saudi Royal Court, a government entity. The retainer includes the services of Jeffrey Birnbaum, a former Washington Post reporter who once covered the lobbying industry and now works as a lobbyist, as well as Ed Rogers, a former Reagan administration official who now lobbies and writes a column for the Post. The Saudi government has brought on a dizzying array of American public relations experts and lobbyists to help spin reporters and influence policymakers, [including] the Podesta Group, a lobbying firm run by a top fundraiser for the Hillary Clinton campaign, [and] Norm Coleman, the former GOP senator who leads a major Republican Super PAC. The money spent on lobbying has been used to counter growing controversies surrounding the kingdom. When Nimr al-Nimr, a peaceful government critic, was executed in January, the Podesta Group helped the regime shape media coverage ... to smear Nimr as a "terrorist." Other American consultants working for the Saudi Embassy used social media and other efforts to attack Nimr and justify the execution. The kingdom has relied on its media and lobbying apparatus to combat criticism of its human rights record, including the growing rate of executions and beheadings.