Jeff Bezos' Washington Post is facing a scathing new class-action lawsuit accusing it of using surveillance pricing to gouge loyal readers " in a case that attorneys believe could rack up millions in damages. Since the mid-2010s, WaPo has "covertly harvested" subscriber data, using "deeply personal information" to determine how much they could squeeze out of each loyal reader, according to the suit, which was filed Thursday in the Superior Court of the District of Columbia. Readers largely expected their personal data would be used for "mutually beneficial purposes" like "relevant advertisements" " and did not consent to their personal information being used to hike prices on their subscriptions, the suit alleged. After billionaire Bezos bought WaPo in 2013 for $250 million, the paper started heavily investing in technology and digital subscriptions, the suit noted. "The more loyal a reader became, the more data The Post could gather to estimate how much more that person might tolerate paying at renewal," the complaint said. "Rather than rewarding loyalty, The Post's system converted subscribers' engagement into leverage against them." The suit also alleged WaPo might be collecting extra information from subscribers' use of "affiliates" " including Amazon, Bezos' e-commerce giant. Last year, the publication was forced to reveal it was engaging in surveillance pricing techniques because of a 2025 New York disclosure law.