The Washington, D.C.-based Sierra Club is the latest environmental group to use Ford Motor Co.'s high-profile centennial party next week to pressure the automaker to boost the fuel economy of its cars and trucks. Once a fan of Ford Chairman and CEO Bill Ford Jr., the Sierra Club said Tuesday it will place ads in the New York Times and BusinessWeek magazine slamming the company's environmental record. The ads -- being published to coincide with Ford's 100th anniversary June 16 -- say Ford has failed to improve the fuel efficiency of its vehicles. After depicting technological advances in other industries, the ad says that Ford's Model T, which went 25 miles on a gallon of gasoline, was more fuel efficient than the current Ford Explorer sport-utility vehicle -- which manages just 16 miles per gallon.
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