Steorn has now posted a slick, five-minute video that features interviews with company CEO Sean McCarthy as well as the company's marketing director. For more background, see our earlier discussion. The video's slick, and not too heavy on scientific detail. But it's worth checking out. It does begin to explain the company's motivations for choosing to issue a challenge in the Economist. McCarthy: "The first roadblock is science. With the academic community, it might take five to seven years before being able to get to a consensus position. As a business, that makes absolutely no sense." The video explains that a "quiet" campaign was plan A. The direct marketing approach currently being taken is Plan B. McCarthy: "The claim does rail against so much thinking from ordinary people. We have to fight public opinion, we have to fight the scientific community and we have to fight the energy industry. We couldn't pick a worse battleground."
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