Zozh Is A Russian neologism, born of an acronym for a healthy lifestyle. It is part of a social transformation that has helped banish Russia's demons. As exercise and smoothies have replaced despair and alcohol, the suicide rate in Russia has crashed. And this trend is not unique to Russia. Globally, the rate has fallen by 38% from its peak in 1994. As a result, over 4m lives have been saved-more than four times as many people as were killed in combat over the period. The decline has happened at different rates and different times in different parts of the world. America is the big exception. Until the turn of the century the rate there dropped along with those in other rich countries. But since then, it has risen by 18% to 12.8. The declines in those other big countries, however, far outweigh the rise in America. One big reason seems to be an improvement in the lot of Asian women. Among Chinese women in their 20s, the rate has dropped by nine-tenths since the mid-1990s; that group accounts for around half a million of those 4m lives saved. Greater social freedom is one of the reasons, suggests Jing Jun, a professor at Tsinghua University. There may be something similar going on in India. Young women face particularly challenging gender norms in India," says Vikram Patel of the Harvard Medical School. That is changing. Rates among young women have fallen faster than among any other group since 1990; Mr Patel believes they will continue to improve as social liberalisation continues.