Today, more companies are moving beyond traditional philanthropy to forge important changes in how their businesses support and promote social change. Take Patagonia, which recently ... began encouraging customers to repair their gear rather than contribute to global waste. To help make that happen, Patagonia staff hit the road to offer free repairs on busted zippers, rips, tears, buttons and more - whether the product was made by Patagonia or not - and showed people how to fix their own gear. Another example is Salesforce.com. The San Francisco cloud computing company ... has been offering discounts on its software of as much as 75 percent so that nonprofits can better connect clients, donors and volunteers, and effectively build resources. At Levi Strauss, 4,000 employees completed 230 volunteer projects during their Community Day in June, including collecting nearly 80 pounds of trash from the Kallang River in Singapore, distributing HIV/AIDS education kits in Belgium and installing playground equipment in Kentucky. So what's in it for the company? First, it creates a prouder, more engaged and more cohesive workforce. External relationships can benefit, too. Looking ahead, volunteerism and strategic engagement will be increasingly relevant. According to research compiled in The Millennial Impact Report," a company's involvement with causes was the third most important factor to Millennials when applying for a job.