A majority of U.S. asset managers are now practicing sustainable investing. In a new survey entitled Sustainable Signals: Growth and Opportunity in Asset Management, from the Morgan Stanley Institute for Sustainable Investing and Bloomberg, 75% of respondents reported that their firms have adopted sustainable investing, up from 65% in 2016. The survey results demonstrate that sustainable investment strategies are now a strategic imperative," said Matthew Slovik, Head of Global Sustainable Finance at Morgan Stanley. "It is clear that asset managers will continue to invest new resources and expand their product portfolios in the coming years." Respondents cited several key drivers of success in sustainable investing, including increased investment stability, high client satisfaction, product popularity and possible high financial returns. Despite the recognition of the strategy as a business imperative, almost all asset managers highlighted the need for increased expertise, better data and impact reporting to drive future success in the space. The survey polled 300 respondents at U.S. asset management firms with at least $50 million in client assets. Nearly all (89%) respondents report their firms will devote more resources to sustainable investing in the next two years.