Sweden is so good at recycling that, for several years, it has imported rubbish from other countries to keep its recycling plants going. Less than 1 per cent of Swedish household waste was sent to landfill last year or any year since 2011. We worked on communications for a long time to make people aware not to throw things outdoors so that we can recycle and reuse," says Anna-Carin Gripwall, director of communications for Avfall Sverige, the Swedish Waste Management's recycling association. Over time, Sweden has implemented a cohesive national recycling policy so that even though private companies undertake most of the business of importing and burning waste, the energy goes into a national heating network to heat homes through the freezing Swedish winter. "That's a key reason that we have this district network, so we can make use of the heating from the waste plants. In the southern part of Europe they don't make use of the heating from the waste, it just goes out the chimney. Here we use it as a substitute for fossil fuel," Ms Gripwell says. She describes Sweden's policy of importing waste to recycle from other countries as a temporary situation. "There's a ban on landfill in EU countries, so instead of paying the fine they send it to us as a service. They should and will build their own plants, to reduce their own waste, as we are working hard to do in Sweden," Ms Gripwall says.