Despite a steady stream of negative news coverage, Taser International's business has sailed above it all, rolling with the punches before coming out on top of a growing industry. Perhaps most importantly, the company has been remarkably successful inside the courtroom. With 69 straight trial victories, according to one count, Taser had assembled a nearly unmatchable record - 3 more wins than this year's much-vaunted Boston Celtics, with none of the embarrassing losses. None until [Friday, June 4], that is, when an unfavorable verdict represented the first chink in the taser-proof body armor. From The Herald of Monterey County, Calif., the local paper on the case: A federal jury has held Taser International responsible for the death of a Salinas man in U.S. District Court in San Jose ... and awarded his family more than $6 million in punitive and compensatory damages. An attorney for the family called the verdict a landmark decision," and indicated that it was the first time Taser International had been held responsible for a death or injury linked to its product. During trading on Monday, the company's stock dropped almost 12 percent. "Investors will assume heightened operating risk in the Taser model in the short-term," one analyst told Barron's. Bloomberg News reported last month that more than half of Taser's top 10 shareholders sold some of their shares this year.