Emma Torbert, a stone-fruit grower, didn't know what to expect when she got off a bus to tour wholesale food businesses in the Bay Area. By the time she went home to her farm near Davis, her head was filled with possibilities. She and 17 other growers, participating in a University of California workshop, learned that being a small farmer is actually a boon in today's market, where consumers are clamoring for fresh and local foods with a story. The demand is great enough that wholesalers are doing something entirely new - passing up large-scale commercial growers for people like Torbert, who farms only 4 acres. The trip has been encouraging," said Torbert, 34. "I currently sell to markets in my area, but am interested in expanding. Today, I got the impression that there is a lot of demand." Many shoppers are demanding that their neighborhood retailers carry fruits and vegetables from local farmers instead of huge conglomerates that buy from worldwide growers. In 2009, Mintel, a global marketing research company, found that 1 in 6 consumers made it a point to buy food grown regionally to support the local economy. Shoppers also perceived that food produced relatively close to home was fresher, better tasting and better for the environment, according to the firm. Last year, Mintel found that 52 percent of consumers polled said that it was even more important to buy local fruits and vegetables than organic produce. The tour was organized by the UC Davis Cooperative Extension, the university's Sustainable Agricultural Research and Education Program along with the Agricultural Sustainability Institute.