Look at the modus operandi of today's internet giants such as Google, Facebook, Twitter, Uber, or Airbnb " and you'll notice they have one thing in common: They rely on the contributions of users as a means to generate value within their own platforms. All of the profits are captured by the large intermediaries who operate the platforms. Recently, a new technology has emerged that could change this imbalance. Blockchain facilitates the exchange of value in a secure and decentralized manner, without the need for an intermediary. With a blockchain, software applications no longer need to be deployed on a centralized server: They can be run on a peer-to-peer network that is not controlled by any single party. These blockchain-based applications can be used to coordinate the activities of a large number of individuals, who can organize themselves without the help of a third party. Blockchain technology is ultimately a means for individuals to coordinate common activities, to interact directly with one another, and to govern themselves in a more secure and decentralized manner. New forms of organizations ... which have no director or CEO, or any sort of hierarchical structure " are administered, collectively, by all individuals interacting on a blockchain. And since there is no intermediary operator, the value produced within these platforms can be more equally redistributed among those who have contributed to the value creation.
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