The Florida Keys are three months away from a straw poll vote on whether to release millions of genetically modified mosquitoes on an island just east of Key West. The tourist destination is awash in lawn signs ... that showcase the overhead view of a mosquito and read: NO CONSENT to release of genetically modified mosquitoes". For the last five years, the biotechnology company Oxitec has been developing a plan to experimentally release the GMO mosquitoes in the Keys, which scientists hope could eventually impede the spread of the Zika virus [by undercutting] the population of Aedes aegypti mosquitoes. But the prospect of ridding the neighborhood of a disease-carrying pest hasn't quelled public dissatisfaction. Mila de Mier ... has led the charge against the mosquitoes' release, collecting nearly 170,000 signatures in an online petition against the experiment. "It's about human rights - this can't be pushed down our throats without consent," said De Mier. If the trial goes well, the technology would be on track to commercial approval in the United States, opening a slice of the nation's $14bn pest control market to the company. Globally, analysts predict Oxitec's mosquito could bring in up to $400m in annual sales for its parent company, Intrexon. With millions in potential sales at stake, the experiment in the environmentally sensitive, populous area hinges on the fundamental question proposed by opponents: do the people who live where an experiment is to be conducted have a right to decide whether to go forward?