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Google remains focused on its long quest for your eyeballs
Key Excerpts from Article on Website of The Guardian (One of the UK's Leading Newspapers)
Posted: August 12th, 2024
https://www.theguardian.com/technology/article/2024/may/19/g...
Google announced this week that it would begin the international rollout of its new artificial intelligence-powered search feature, called AI Overviews. When billions of people search a range of topics from news to recipes to general knowledge questions, what they see first will now be an AI-generated summary. While Google was once mostly a portal to reach other parts of the internet, it has spent years consolidating content and services to make itself into the web’s primary destination. Weather, flights, sports scores, stock prices, language translation, showtimes and a host of other information have gradually been incorporated into Google’s search page over the past 15 or so years. Finding that information no longer requires clicking through to another website. With AI Overviews, the rest of the internet may meet the same fate. Google has tried to assuage publishers’ fears that users will no longer see their links or click through to their sites. Research firm Gartner predicts a 25% drop in traffic to websites from search engines by 2026 – a decrease that would be disastrous for most outlets and creators. What’s left for publishers is largely direct visits to their own home pages and Google referrals. If AI Overviews take away a significant portion of the latter, it could mean less original reporting, fewer creators publishing cooking blogs or how-to guides, and a less diverse range of information sources.
Note: WantToKnow.info traffic from Google search has fallen sharply as Google has stopped indexing most websites. These new AI summaries make independent media sites even harder to find. For more along these lines, see concise summaries of deeply revealing news articles on AI and Big Tech from reliable major media sources.
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