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How Peace Activists Are Beating the U.S. Military at its Own (Video) Game
Key Excerpts from Article on Website of The Progressive
Posted: April 10th, 2023
https://progressive.org/latest/peace-video-games-military-re...
In 2018, the military, struggling to meet enlistment goals, began invading gaming communities as part of a larger, digital-first strategy. Recruiters who had once stalked school assemblies and shopping malls began streaming games on social media and competing in tournaments to court new enlistees online. Since then, the military’s online recruiting strategy has expanded to the Amazon-owned streaming platform Twitch, which attracts 140 million active users per month. The Army, Navy, and Air Force churn out hours of Twitch content per week, including streams of popular first-person-shooter games. The Armed Forces claim their gamers ... aren’t technically recruiters. But anti-war advocates say they might as well be. To counter this, [Marine veteran Chris] Velazquez became a community developer for Gamers for Peace (GFP), the first peace organization formed to mirror the military’s online recruiting practices: While streaming popular games like Halo and Rocket League, its members—many of them veterans—offer career advice and mentorship to teens, talk politics, and discuss the realities of war. They also share information about online military recruitment tactics at in-person gaming conventions such as PAX Unplugged. These initiatives, members say, give prospective recruits the tools and knowledge to see other options and reconsider enlisting. The group has already accrued nearly 600 Twitch followers as well as 400 members on the popular messaging service Discord.
Note: The latest US Air Force recruitment tool is a video game that allows players to receive in-game medals and achievements for drone bombing Iraqis and Afghans. For more on this topic, read an article we've summarized about how one of the best-selling video games, Call of Duty, is a carefully constructed piece of military propaganda.