In California ... voters will decide in the November election whether consumers should have the right to know what goes in their food. Proposition 37, if it passes, will require food manufacturers to disclose whether their products contain genetically modified organisms (GMO). It is estimated that 40 to 70 percent of foods currently sold in grocery stores in California contain some genetically altered ingredients. The [FDA] does not require safety studies, and no long-term research on potential health effects has been conducted yet, although there are reports of preliminary studies that have linked GMOs to allergies and other health risks. Proposition 37 does not intend to impose any bans. "It's simply saying: Let's give consumers information so we can choose for ourselves whether or not we want to eat genetically engineered foods. Consumers in 50 other countries - including all of Europe, Japan, China and Russia - all have this right," argued Grant Lundberg, the CEO of Lundberg Family Farms, and Kathryn Phillips, Director of the Sierra Club California. Having started as a grassroots movement, Proposition 37 has a good chance of succeeding. A whopping 65 percent of registered voters in California say they support the measure. But so far, less than 3 million dollars have been raised by the organizers. Opponents, mainly chemical and food-processing companies, including Monsanto, BASF, Bayer, Dow, Nestle, Coca Cola and Pepsico, have raised more than nine times as much. Ignoring facts and keeping information secret is not a sustainable strategy in the long run. California's Right-to-Know movement could morph into something like that with the potential of spreading across the whole country.