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You can finally press ‘reset’ on your Instagram feed. Here’s why you should.
Key Excerpts from Article on Website of Washington Post
Posted: February 7th, 2025
https://www.washingtonpost.com/technology/2025/01/25/reset-i...
Instagram has released a long-promised “reset” button to U.S. users that clears the algorithms it uses to recommend you photos and videos. TikTok offers a reset button, too. And with a little bit more effort, you can also force YouTube to start fresh with how it recommends what videos to play next. It means you now have the power to say goodbye to endless recycled dance moves, polarizing Trump posts, extreme fitness challenges, dramatic pet voice-overs, fruit-cutting tutorials, face-altering filters or whatever other else has taken over your feed like a zombie. I know some people love what their apps show them. But the reality is, none of us are really in charge of our social media experience anymore. Instead of just friends, family and the people you choose to follow, nowadays your feed or For You Page is filled with recommended content you never asked for, selected by artificial-intelligence algorithms. Their goal is to keep you hooked, often by showing you things you find outrageous or titillating — not joyful or calming. And we know from Meta whistleblower Frances Haugen and others that outrage algorithms can take a particular toll on young people. That’s one reason they’re offering a reset now: because they’re under pressure to give teens and families more control. So how does the algorithm go awry? It tries to get to know you by tracking every little thing you do. They’re even analyzing your “dwell time,” when you unconsciously scroll more slowly.
Note: Read about the developer who got permanently banned from Meta for developing a tool called “Unfollow Everything” that lets users, well, unfollow everything and restart their feeds fresh. For more along these lines, read our concise summaries of news articles on Big Tech and media manipulation.
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