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Cafe owner thrives with no-pricing policy
Key Excerpts from Article on Website of CNN
Posted: April 5th, 2009
http://www.cnn.com/2009/US/03/17/lippert.qanda/index.html#cn...
Cafe owner Sam Lippert has come up with an innovative way to cope with the recession: He's done away with pricing and simply asks customers to pay what they want. Lippert says sales and customer count has increased markedly since the change, and he's looking at adding more staff. John Roberts: So you run the Java Street Cafe. You actually own the Java Street Cafe there in Kettering, Ohio. And you've got a menu that's got no prices on it. People pay what they think the food is worth. How did you come up with that idea? Sam Lippert: Well, actually, that was thanks to my girlfriend. She is from Bulgaria, and she says it's a common practice in certain cafes in Europe to allow the patrons to decide how much to pay for their meal. Roberts: So, in terms of paying for something, if somebody gets a sandwich or maybe a bowl of soup or something like that, typically how close to the old menu price would they get in what they pay? Lippert: Well, sometimes people shoot a few dollars over, and sometimes it's a few dollars under. And, you know, at the end of the day, it works out for me. ... It works out even. Roberts: Yes, so, does anybody try to game the system? You know, they'll get a big meal that would be worth $10, $12 and then give you 50 cents for it? Lippert: Well, you know, they have to look me in the eye and say that that's what they think is fair. And, you know, that's a big incentive. When someone's at the counter and you say, you get to pay what you think is fair, very few people are going to take advantage of that situation.
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