Extreme do-gooders – what makes them tick?

Extreme do-gooders – what makes them tick?
Christian Science Monitor, September 7, 2009
Posted: 2011-08-23 14:35:22
http://www.csmonitor.com/World/Making-a-difference/2009/0907/p02s05-lign.html

Most people in the world, it's fair to say, want to do a little good. At the very least, we try to follow a kind of secular golden rule: Try to do no harm. But in our communities and around the world, there's a kind of person who takes all this further – to an extreme, even. They're called, most often, "social entrepreneurs," and some of them have become famous, at least in certain circles: Muhammad Yunus, the 2006 Nobel Peace Prize laureate, is revered in do-good financial circles for pioneering microfinance, a lending system for the very poor. From protecting our natural environment to improving our children's education to combating global poverty and disease, we've come to rely on extreme do-gooders to tackle the world's toughest problems. And they're happy to do so, even though their dedication will cost them in the long run. What makes these people tick, and how do they sustain a lifetime of commitment to a change that might take generations to see? Social entrepreneurs seem to think in terms of everything except sacrifice. "I've interviewed several hundred social entrepreneurs over the last 15 years," says David Bornstein, author of How to Change the World: Social Entrepreneurs and the Power of New Ideas, "and the thing that struck me is how little they think about sacrifice, ... and how much their lives are about really doing something that gives them extraordinary joy and satisfaction when they're successful."