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Steorn and free energy: the plot thickens
2006-08-19, Houston Chronicle Science Blog
http://blogs.chron.com/sciguy/archives/2006/08/steorn_and_free_1.html

Steorn has now posted a slick, five-minute video that features interviews with company CEO Sean McCarthy as well as the company's marketing director. For more background, see our earlier discussion. The video's slick, and not too heavy on scientific detail. But it's worth checking out. It does begin to explain the company's motivations for choosing to issue a challenge in the Economist. McCarthy: "The first roadblock is science. With the academic community, it might take five to seven years before being able to get to a consensus position. As a business, that makes absolutely no sense." The video explains that a "quiet" campaign was plan A. The direct marketing approach currently being taken is Plan B. McCarthy: "The claim does rail against so much thinking from ordinary people. We have to fight public opinion, we have to fight the scientific community and we have to fight the energy industry. We couldn't pick a worse battleground."

Note: For lots more on the many who have developed similar discoveries and how they have been either bought out or shut down: http://www.WantToKnow.info/newenergyinformation.

Brazil's alcohol cars hit 2m mark
2006-08-18, BBC News
http://news.bbc.co.uk/2/hi/business/5263384.stm

Brazil's new generation of cars and trucks adapted to run on alcohol has just hit the two-million mark. "Flex-fuel" vehicles, which run on any combination of ethanol and petrol, now make up 77% of the Brazilian market. Brazil has pioneered the use of ethanol derived from sugar-cane as motor fuel. Ethanol-driven cars have been on sale there for 25 years, but they have been enjoying a revival since flex-fuel models first appeared in March 2003. Just 48,200 flex-fuel cars were sold in Brazil in 2003, but the total had reached 1.2 million by the end of last year and had since topped two million, the Brazilian motor manufacturers' association Anfavea said.

Note: With sky-high gasoline prices and the fear of depletion of global oil suppolies, why don't such cars exist in the U.S.? Why are the trains of almost every other developed nation far advanced from trains in the U.S.? And why isn't the U.S. media reporting on this important development? For possible answers, click here. The excellent movie "Who Killed the Electric Car" is also incredibly revealing: http://www.sonyclassics.com/whokilledtheelectriccar

Electric cars lighting up again
2006-07-31, USA Today
http://www.usatoday.com/money/autos/2006-07-26-electric-cars-usat_x.htm

Several small, independent automakers are juicing up electric cars. Among the companies trying to lead the charge: Tesla. Tesla Motors...is taking orders for a $100,000 electric high-performance sports car...billed as capable of a Ferrari-like zero to 60 mph in four seconds. The car was designed in California but will be built by Lotus in Great Britain. Its sophisticated lithium-ion battery will allow a range of 250 miles on a single charge and a top speed of 130 mph. Wrightspeed...hopes to produce its own, $100,000 high-performance car within two years. It will have about a 200-mile range. Ian Wright, who heads Wrightspeed...says the new breed of electric cars could have three times the energy efficiency of gas-electric hybrids. "You can build something that's seriously fast and a lot of fun to drive." Zap. At the other end of the performance spectrum...Zap last month started selling a three-wheel electric "city car" imported from China that it says is capable of a top speed of 40 mph. Priced at $9,000, the Xebra has a range of about 40 miles. Tomberlin Group...plans to sell three versions of electric cars. Prices will range from $5,000 for E-Merge E-2 to $8,000 for the four-seat Anvil. The electric revival comes as...Who Killed the Electric Car? has started playing in theaters. The movie alleges that big automakers, oil companies and the government sank promising electric-car technology. The film singles out General Motors for...having created a futuristic electric car that became a Hollywood enviro-darling. When leases ran out, GM collected its Saturn EV1s and sent them to the crusher.

Note: I've heard that Who Killed the Electric Car? is an excellent, revealing film. For lots more on why car mileage has not significantly increased since the days of the Model T (which got 25 miles to the gallon), see http://www.WantToKnow.info/050711carmileageaveragempg

Silicon Valley Takes On Detroit
2006-07-22, CBS News
http://www.cbsnews.com/stories/2006/07/22/eveningnews/main1826843.shtml

At a glittering Los Angeles party, an ambitious new car maker declared the electric car alive and well. The Tesla Roadster, which can go from 0 to 60 mph in 4 seconds doesn't come from Detroit, but from high tech Silicon Valley aiming to do what Detroit couldn't -- make a commercially successful car that doesn't burn gas. "Electric cars don't have to be little, pathetic commuter cars," says Martin Eberhard, CEO of Tesla Motors. "They can be quick and they can be desirable." Eberhard made millions in the computer industry, then convinced other high tech investors like Elon Musk, the founder of PayPal, to put in big money. Musk expects huge rewards if Silicon Valley can break Detroit's grip on the U.S. auto industry. "It's batteries, it's drive electronics, it's electric motors," says Musk. "Those are skills that are present in Silicon Valley and not present in Detroit." There's a quick charger for the Tesla's lithium batteries but the car can be plugged in anywhere. It'll go 250 miles on a single charge -- at a cost the company says, of just 1 cent a mile. Tesla expects to quickly sell its first 100 cars for $100,000 each. But, don't give up. The company also has plans for a car for the rest of us. Tesla promises a less expensive four-door family car within three years. For now, however, it's the rich and famous who are getting a charge out of this electric car, such as Gov. Arnold Schwarzenegger, who tried out the car and had two words to say: "Very Nice."

Note: Don't be surprised if this technology inexplicably disappears as so many others have, like the once heralded 100 MPG Toyota Eco Spirit back in 2002. For lots more reliable information on the suppression of new energy inventions, see http://www.WantToKnow.info/newenergyinformation.

Elephant 'self-portrait' on show
2006-07-21, BBC News
http://news.bbc.co.uk/1/hi/scotland/edinburgh_and_east/5203120.stm

Art graduate Victoria Khunapramot, 26, has brought [remarkable] paintings from Thailand, [including] "self-portraits" by Paya, who is said to be the only elephant to have mastered his own likeness. Paya is one of six elephants whose keepers have taught them how to hold a paintbrush in their trunks. They drop the brush when they want a new colour. Mrs Khunapramot, from Newington, said: "Many people cannot believe that an elephant is capable of producing any kind of artwork, never mind a self-portrait. But they are very intelligent animals and create the entire paintings with great gusto and concentration within just five or 10 minutes - the only thing they cannot do on their own is pick up a paintbrush, so it gets handed to them. They are trained by artists who fine-tune their skills, and they paint in front of an audience in their conservation village, leaving no one in any doubt that they are authentic elephant creations." Mrs Khunapramot, who set up the Thai Fine Art company after studying the history of art in St Andrews and business management at Edinburgh's Napier University, said it took about a month to train the animals to paint.

Note: For an amazing video clip of one of these elephants at work, click here. For more on this fascinating topic, click here and here.

Libraries for Africa
2006-07-12, CBS News San Francisco Affiliate
http://cbs5.com/jeffersonawards/local_story_193173818.html

An industrious group of sixth graders is packing box after box with books ... all headed to Africa, for children whose educational experience is worlds apart. Student Emily Moreton says, "I've learned that a lot of kids in Africa don't have a lot of books to read." Classmate Josh Totte adds, "The places they learn -- they don't all have buildings. Sometimes they just gather around a tree." Two years ago, [Chris Bradshaw] and her family took a vacation to Africa. That's when the African Library Project was born. "I asked them if they had ever thought about having a library and they said, 'we've always wanted a library, but we didn't know how to make it happen,'" she explains. Now her all-volunteer network partners with schools and organizations that handle the collecting and shipping. In Africa, Peace Corps volunteers help identify communities interested in sustaining a library, then work with local officials to set them up with books shipped from the U.S. So far, the African Library Project has completed work on 29 libraries. Twenty more are under development. Twenty thousand books have been donated by fourteen American schools. And countless lessons are learned each day on both sides. "There are many, many places that are poor, but Africa is getting poorer," says Chris. "It's poorer now than it was 25 years ago and it's the only place in the world that is like that." She believes books provide the tools for change. Her dream is to one day provide books written in native African languages... a chapter she'll write when there's more money. "I got sick of feeling overwhelmed," she says. "I wanted to dig in and do it and this was something I could do and I know it's making a huge difference."

Note: For more on this most inspiring project, see their website at http://www.africanlibraryproject.org.

Vitamin C: Cancer cure?
2006-06-18, Philadelphia Inquirer (Philadelphia's leading newspaper)
http://www.philly.com/mld/inquirer/living/health/14842932.htm

Government nutrition researcher [Dr. Mark Levine] has published new evidence that suggests vitamin C can work like chemotherapy - only better. But so far, he hasn't been able to interest cancer experts in conducting the kind of conclusive studies that, one way or the other, would advance treatment. "If vitamin C is useful in cancer treatment, that's wonderful. If it's not, or if it's harmful, that's fine, too," said Levine, a Harvard-educated physician at the National Institute of Diabetes and Digestive and Kidney Diseases. The distinction between oral and intravenous is crucial. The body automatically gets rid of extra C through urine. Levine's lab has shown that, at high concentrations, the vitamin is toxic to many types of cancer cells in lab dishes. But to get that much C into the body before it's eliminated, it must be put directly into the blood. Five out of nine types of cancer cells that were put in simulated body-cavity fluid died when concentrated ascorbate or peroxide was added to the dish. And the best part: This same lethal marinade had no effect on healthy cells. "Interest is definitely growing," said Kenneth Bock, physician and president of the American College for Advancement in Medicine, an alternative-medicine society that teaches ascorbate infusion protocols. The American Cancer Society and the American Association of Clinical Oncologists warn patients against high-dose C, as do leading cancer centers such as the University of Pennsylvania's and Memorial Sloan-Kettering.

Note: If the above link does not work, the article is also available on the website of the San Diego Union-Tribune. For why this is not making major headlines in the news, click here and here.

Brazil city slashes crime by closing its bars early
2006-05-10, San Francisco Chronicle
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2006/05/10/MNGIOIOQ3M1.DTL

A bold and controversial law that shuts down bars and restaurants after 11 p.m. has turned Diadema, one of Brazil's most violent cities, into an urban model. The law has cut homicides by nearly half and has slashed other crimes by as much as 80 percent after forcing nearly all of the city's 4,800 bars and restaurants in 2002 to stop selling alcohol between 11 p.m. and 6 a.m. Since then, the homicide rate has dropped by 47 percent, traffic accidents by 30 percent, assaults against women by 55 percent, and alcohol-related hospital admissions by 80 percent. "Diadema had a large homicide rate, and we estimated that based on the data they gave us, the intervention prevented about 270 homicides over a three-year period," said Joel Grube...director of prevention research. The law's success has municipalities across Brazil adopting similar measures. At least 120 towns and cities have restricted the hours in which alcohol can be served, and the federal government now offers additional funds for law enforcement to localities that implement such measures. With little federal control over alcohol sales or consumption, closing bars in troubled areas is an effective way to cut alcohol-related problems, said Ronaldo Laranjeira, a Sao Paulo physician who led the joint Brazil-U.S. study of homicide rates in Diadema after the law took effect. "They made a relatively modest intervention that doesn't really cost any money, and they got these dramatic improvements."

Injected Cells Cure Tumors in Mice
2006-05-09, Los Angeles Times
http://articles.latimes.com/2006/may/09/science/sci-cancer9

White blood cells from mice that are naturally immune to cancer cured tumors in other mice and provided them with lifelong immunity to the disease, researchers reported Monday. The finding indicates the existence of a biological pathway previously unsuspected in any species. A small team of researchers is working to understand the genetic and immunological basis of the surprising phenomenon. Preliminary studies hint at the existence of a similar resistance in humans. Researchers hope that harnessing the biological process could lead to a new approach to treating cancer. But Dr. Zhen Cui of Wake Forest, whose team published the findings in the Proceedings of the National Academy of Science, said he expected rapid replication of the results because the findings were so clear-cut and easily observed. "This is a truly remarkable phenomenon -- and it really needs confirmation from other institutions," he said. The team took white blood cells from the immune mice...and injected them into mice already carrying a variety of tumors, some of which were extremely aggressive. In every case, the cancers were destroyed, even if the cells were injected at a point distant from the tumor. Healthy tissues were not affected. The mice that received the cells, furthermore, were protected from new tumors for the rest of their lives. The researchers have no idea how the immunity continues.

Note: Why was this not in the headlines and not given a title like "Cancer Cure Found for Mice"? Most major papers didn't even report the story, and an article in the New York Times was titled simply "A Strain of Mice Appears Able to Resist Cancer Cells." Could it be that the power brokers in the medical industry know that a cancer cure would cause huge financial losses for them? For what happened to an incredible scientist in the past who discovered a cancer cure for humans, see http://www.WantToKnow.info/cancercuresroyalrife

The healing power of placebos
2006-05-01, Ode Magazine
http://www.odemagazine.com/article.php?aID=4294

A sugar pill, a salt solution, a doctor in a white jacket -- these all have the power to cure as long as the patient believes in their healing qualities. That seems impossible. So what does science say about the elusive placebo effect? Very little research has been done in this area of medicine. The pharmaceutical industry can’t profit; after all, they can’t make money from sugar pills. It is often forgotten that the effect could help people and shave billions off spiralling health-care costs. If researchers could gain more insight into how the effect works, it would stand as one of the biggest medical breakthroughs in history. Some people are convinced that the effect proves that strength of mind is sufficient to heal the body. Placebos have...proven successful in treating depression, anxiety, stress, warts and ulcers -- sometimes in as many as 60 to 70 percent of the cases. There are...objective effects everyone can measure. Placebo treatments have been shown to lower blood pressure and cholesterol levels as well as improve reaction speeds, pulse rates and immune-system activity. Ultimately, the placebo phenomenon points to a strange paradox in modern medical science. As soon as an alternative-health treatment proves successful, it is dismissed as the placebo effect. It works only because people believe in it. Yet this explanation appears to contradict one of the foundations of medical science, which stresses that the mind and body are separate, therefore ruling out the possibility of healing through belief.

Note: For ideas on why the placebo effect has rarely been studied, see our two-page health cover-up summary at http://www.WantToKnow.info/healthcoverup

Stanford, UC tackling global poverty issues
2006-04-27, San Francisco Chronicle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/04/27/BAG4UIFR1T1.DTL

Stanford University and UC Berkeley have joined a trend among the nation's elite universities and are developing centers dedicated to fighting poverty worldwide as economic inequalities grow ever starker. Both are fledgling efforts aimed at marshalling their respective academic forces...to tackle some of the most vexing and enduring problems facing humanity. A few universities, such as Harvard, have established track records in this arena, but a number of academics believe the trend is accelerating among major universities. Northwestern University and the University of Chicago have been running the Joint Center for Poverty Research since late 1996. Harvard established the Multidisciplinary Program in Inequality and Social Policy a couple of years later. In 2002, the University of Michigan created the National Poverty Center, which is largely funded by the U.S. Department of Health and Human Services. Last year...Princeton University started the Global Network on Inequality. Capitalism...has been immensely successful in generating high-GNP societies, but one side effect has been "massive inequality (that) can be debilitating." Poverty and inequality have always plagued the world, but that doesn't mean universities can't develop new ways of solving the problems, said Stanford's Grusky. "It's time again to think in ways that are utopian...and imagine systems that are different from the ones we have."

Note: For two excellent articles on tackling poverty and how you can make a difference:
http://www.weboflove.org/051023microcredit - Breaking the Cycle of Poverty: Microcredit and Microfinance
http://www.time.com/time/archive/preview/0,10987,1034738,00.html - Time magazine "The End of Poverty"

Text might be hidden 'Gospel of Judas'
2006-04-06, CNN/Associated Press
http://www.cnn.com/2006/TECH/science/04/06/gospel.judas.ap/

For 2,000 years Judas has been reviled for betraying Jesus. Now a newly translated ancient document seeks to tell his side of the story. The "Gospel of Judas"...portrays Judas as a favored disciple who was given special knowledge by Jesus -- and who turned him in at Jesus' request. The text, one of several ancient documents found in the Egyptian desert in 1970, was preserved and translated by a team of scholars. It was made public in an English translation by the National Geographic Society. A "Gospel of Judas" was first mentioned around 180 A.D. by Bishop Irenaeus of Lyon, in what is now France. The bishop denounced the manuscript as heresy because it differed from mainstream Christianity. The actual text had been thought lost until this discovery. Christianity in the ancient world was much more diverse than it is now, with a number of gospels circulating in addition to the four that were finally collected into the New Testament, noted Bart Ehrman, chairman of religious studies at the University of North Carolina. Eventually, one point of view prevailed and the others were declared heresy, he said, including the Gnostics who believed that salvation depended on secret knowledge that Jesus imparted.The newly translated document's text begins: "The secret account of the revelation that Jesus spoke in conversation with Judas Iscariot."

Regaining My Humanity - A Career Soldier Chooses Jail for Reasons of Conscience
2006-03-22, TruthOut
http://www.WantToKnow.info/060322soldierasksforgiveness

I was deployed to Iraq in April 2003 and returned home for a two-week leave in October. Going home gave me the opportunity to put my thoughts in order and to listen to what my conscience had to say. I realized that none of the reasons we were told about why we were in Iraq turned out to be true. Coming home gave me the clarity to see the line between military duty and moral obligation. By putting my weapon down, I chose to reassert myself as a human being. I have not deserted the military nor been disloyal to the men and women of the military. I have not been disloyal to a country. I have only been loyal to my principles. Many have called me a coward, others have called me a hero. I believe I can be found somewhere in the middle. To those who have called me a hero, I say that I don't believe in heroes, but I believe that ordinary people can do extraordinary things. Today, as I sit behind bars I realize that there are many types of freedom, and that in spite of my confinement I remain free in many important ways. What good is freedom if we are afraid to follow our conscience? What good is freedom if we are not able to live with our own actions? I am confined to a prison but I feel, today more than ever, connected to all humanity. Behind these bars I sit a free man because I listened to a higher power, the voice of my conscience.

Woman With Perfect Memory Baffles Scientists
2006-03-20, ABC News
http://abcnews.go.com/Technology/story?id=1738881&page=1

[AJ] remembers every day and almost every detail of her life. James McGaugh is one of the world's leading experts on how the human memory system works. But these days, he admits he's stumped. McGaugh's journey through an intellectual purgatory began six years ago when a woman now known only as AJ wrote him a letter detailing her astonishing ability to remember with remarkable clarity even trivial events that happened decades ago. Give her any date...and she could recall the day of the week, usually what the weather was like on that day, personal details of her life at that time, and major news events that occurred on that date. Like any good scientist, McGaugh was initially skeptical. But not anymore. "This is real," he says. "In order to explain a phenomenon you have to first understand the phenomenon," McGaugh says. "We're at the beginning."

Note: The human mind and spirit are much more powerful than many scientists might imagine.

MTV's 'Spiritual Windows' mix faith with rock 'n' roll
2006-03-11, Chicago Sun-Times
http://www.suntimes.com/output/falsani/cst-nws-fals11.html

It was about 10 seconds long and showed gondoliers rowing in the canals of Venice, Italy, while a Latin-sounding man's voice said: "Your heart is where your treasure is, and you must find your treasure in order to make sense of everything." And then more words appeared on the screen: "Everyday grace: MTV." In late January, MTV, the arbiter of all things hip, quietly launched a campaign of 24 of these little films. They call the campaign "Spiritual Windows." "We wanted to create little, short moments, almost breaths of peace, for the channel," Kevin Mackall, the...senior vice president of on-air promos for MTV explained. "There's a genuine appetite for spirituality these days." According to a little-known poll...53 percent of 18-to-29-year-olds said "religion" was "extremely important" or "very important" to their daily lives. Only 14 percent said religion wasn't important to them at all. One spot, with the tag line "Consume mindfully," shows a Tibetan nun hauling two plastic garbage bags to the curb in front of her Buddhist temple. Then there's "Everyone," with a Chinese dragon dancing...accompanied by a voice-over that says, "We need other human beings to be human." And one of the longer spots...shows the sun setting over a pyramid in Egypt as the Brazilian magical realist author Paulo Coelho's voice announces, "The desert will give you an understanding of the world. How do I immerse myself in the desert? Listen to your heart." Mackall...insists the "Spiritual Windows" are no gimmick. "It really, truly is answering a call from our audience," he said. "Hopefully it's a first step into some other content like this."

Autistic Teen's Hoop Dreams Come True
2006-02-23, CBS News
http://www.cbsnews.com/stories/2006/02/23/earlyshow/main1339324.shtml

It was the stuff of Hollywood, but it was real. Senior Jason McElwain had been the manager of the varsity basketball team of Greece Athena High School in Rochester, N. Y. McElwain, who's autistic, was added to the roster by coach Jim Johnson so he could be given a jersey and get to sit on the bench in the team's last game of the year. Johnson hoped the situation would even enable him to get McElwain onto the floor a little playing time. He got the chance, with Greece Athena up by double-digits with four minutes go to. And, in his first action of the year, McElwain missed his first two shots, but then sank six three-pointers and another shot (video), for a total of 20 points in three minutes. "I've had a lot of thrills in coaching," Johnson says. "I've coached a lot of wonderful kids. But I've never experienced such a thrill." The crowd went wild, and his teammates carried the excited McElwain off the court.

Note: The video of this inspiring piece is most excellent (though you have to watch the 30-second commercial first). It is available at the above link to CBS.

Organic Food Fends Off Pesticides
2006-02-20, ABC News
http://abcnews.go.com/Health/Healthology/story?id=1642533

If you are looking to banish pesticides from your child's diet, new research suggests that organic food will do the trick, at least when it comes to two common pesticides. Researchers found that pesticide levels in children's bodies dropped to zero after just a few days of eating organic produce and grains. "After they switch back to a conventional diet, the levels go up," said study co-author Chensheng Lu, an assistant professor of environmental and occupational health at Emory University. Lu said the impetus for the new study was a previous research project that examined pesticide levels in 110 children and only found one child whose body was pesticide-free -- a child who regularly ate organic food. The findings were to be discussed Sunday at the annual meeting of the American Association for the Advancement of Science in St. Louis. The study, funded by the U.S. Environmental Protection Agency, appeared online last September in the journal Environmental Health Perspectives. Learn more about organic diets from CNN.com.

Kids Build Soybean-Fueled Car
2006-02-17, CBS News
http://www.cbsnews.com/stories/2006/02/17/eveningnews/main1329941.shtml

The star at last week's Philadelphia Auto Show wasn't a sports car or an economy car. It was a sports-economy car — one that combines performance and practicality under one hood. But as CBS News correspondent Steve Hartman reports in this week's Assignment America, the car that buyers have been waiting decades [for] comes from an unexpected source and runs on soybean bio-diesel fuel to boot. A car that can go from zero to 60 in four seconds and get more than 50 miles to the gallon would be enough to pique any driver's interest. So who do we have to thank for it. Ford? GM? Toyota? No — just Victor, David, Cheeseborough, Bruce, and Kosi, five kids from the auto shop program at West Philadelphia High School. The five kids ... built the soybean-fueled car as an after-school project. It took them more than a year — rummaging for parts, configuring wires and learning as they went. As teacher Simon Hauger notes, these kids weren't exactly the cream of the academic crop. "If you give kids that have been stereotyped as not being able to do anything an opportunity to do something great, they'll step up," he says. Stepping up is something the big automakers have yet to do. They're still in the early stages of marketing hybrid cars while playing catch-up to the Bad News Bears of auto shop. "We made this work," says Hauger. "We're not geniuses. So why aren't they doing it?" Kosi thinks he knows why. The answer, he says, is the big oil companies.

Note: So why isn't this remarkable engine design breakthrough making front page headlines in all major media? Why aren't the many other major energy breakthroughs that have been reported given the headlines they deserve? Could it be that those who are reaping huge profits from oil sales have much more political and media influence than you might imagine? For lots more reliable information on this, click here.

The blog in the corporate machine
2006-02-09, The Economist
http://www.economist.com/business/displaystory.cfm?story_id=5501039

They have always had their critics, but corporations are having an especially hard time making friends of late. Scandals at Enron and WorldCom destroyed thousands of employees' livelihoods, raised hackles about bosses' pay and cast doubt on the reliability of companies' accounts. Big companies such as McDonald's and Wal-Mart have found themselves the targets of scathing films. Labour groups and environmental activists are finding new ways to co-ordinate their attacks on business. But those are just the enemies that companies can see. Even more troubling for many managers is dealing with their critics online -- because, in the ether, they have little idea who the attackers are. One of the main reasons that executives find bloggers so very challenging is because, unlike other 'stakeholders', they rarely belong to well-organised groups. That makes them harder to identify, appease and control. When a company is dealing directly with a labour union or an environmental outfit, its top brass often take the easy route, by co-opting the leaders or paying some sort of Danegeld. Until a couple of decades ago, that meant doling out generous union contracts and sticking shareholders, taxpayers or consumers with the bill. Increasingly, companies are learning that the best defence against these attacks is to take blogs seriously and fix rapidly whatever problems they turn up.

A Shocker: Partisan Thought Is Unconscious
2006-01-24, New York Times
http://www.nytimes.com/2006/01/24/science/24find.html

Using M.R.I. scanners, neuroscientists have now tracked what happens in the politically partisan brain when it tries to digest damning facts about favored candidates or criticisms of them. The process is almost entirely emotional and unconscious, the researchers report, and there are flares of activity in the brain's pleasure centers when unwelcome information is being rejected. Researchers have long known that political decisions are strongly influenced by unconscious emotional reactions, a fact routinely exploited by campaign consultants and advertisers. But the new research suggests that for partisans, political thinking is often predominantly emotional. It is possible to override these biases, Dr. Westen said, "but you have to engage in ruthless self reflection, to say, 'All right, I know what I want to believe, but I have to be honest.' " He added, "It speaks to the character of the discourse that this quality is rarely talked about in politics."

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