For years the life science companies...have argued that genetically modified food is the next great scientific and technological revolution in agriculture. Nongovernmental organizations...have been cast as the villains in this unfolding agricultural drama...accused of continually blocking scientific and technological progress because of...opposition to genetically modified food. Now, in an ironic twist, new, cutting-edge technologies have made gene splicing and transgenic crops obsolete. The new frontier is called genomics, and the new agricultural technology is called marker-assisted selection, or MAS. This technology offers a sophisticated method to greatly accelerate classical breeding. A growing number of scientists believe that MAS...will eventually replace genetically modified food. Environmental organizations that have long opposed genetically modified crops are guardedly supportive of MAS technology. Rapidly accumulating information about crop genomes is allowing scientists to [use] MAS to locate desired traits in other varieties of a particular food crop, or its relatives that grow in the wild. Then they cross-breed those related plants with the existing commercial varieties to improve the crop. With MAS, the breeding of new varieties always remain within a species, thus greatly reducing the risk of environmental harm and potential adverse health effects associated with genetically modified crops. If properly used as part of a much larger systemic and holistic approach to sustainable agricultural development, MAS technology could be the right technology at the right time in history.