Samsung is warning customers about discussing personal information in front of their smart television set. The warning applies to TV viewers who control their Samsung Smart TV using its voice activation feature. When the feature is active, such TV sets listen" to what is said and may share what they hear with Samsung or third parties, it said. Privacy campaigners said the technology smacked of the telescreens, in George Orwell's 1984, which spied on citizens. The warning came to light via a story in ... the Daily Beast which published an excerpt of a section of Samsung's privacy policy for its net-connected Smart TV sets. These record what is said when a button on a remote control is pressed. The policy explains that the TV set will be listening to people in the same room to try to spot when commands or queries are issued via the remote. It goes on to say: "If your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party." Corynne McSherry, an intellectual property lawyer for the Electronic Frontier Foundation, [said] that the third party was probably the company providing speech-to-text conversion for Samsung. She added: "If I were the customer, I might like to know who that third party was, and I'd definitely like to know whether my words were being transmitted in a secure form." The third party handling the translation from speech to text is a firm called Nuance, which specialises in voice recognition, Samsung has confirmed to the BBC.