Red Cross 'Diverted Assets' During Storms' Aftermath To Focus On Image
Key Excerpts from Article on Website of National Public Radio
Posted: November 10th, 2014
Within hours of Superstorm Sandy slamming the East Coast two years ago, Americans opened their wallets to help donating millions to the first charity that came to mind: the American Red Cross. In the months after the disaster, the Red Cross touted its success in delivering food, clothes and shelter to tens of thousands of people left homeless by the storm. The venerable charity's track record in dealing with the megastorm is now being challenged. Multiple internal documents obtained by NPR and ProPublica along with interviews with top Red Cross officials ... depict an organization so consumed with public relations that it hindered the charity's ability to provide disaster services. Among NPR and ProPublica's findings: The Red Cross national headquarters in Washington "diverted assets for public relations purposes." A former Red Cross official managing the Sandy effort says 40 percent of available trucks were assigned to serve as backdrops for news conferences. Distribution of relief was "politically driven instead of [Red Cross] planned." Relief organizers were ordered to produce 200,000 additional meals one day to drive up numbers. They did it at extraordinary cost, even though there was no one to deliver them to and most went to waste. It wasn't just Sandy. When Isaac hit Mississippi and Louisiana earlier in 2012 ... one Red Cross official had 80 trucks drive around empty or largely empty "just to be seen," as one of the drivers recalls.
Note: The above story follows up on this Salon/ProPublica article, where the Red Cross called its spending habits a "trade secret". For more along these lines, see concise summaries of deeply revealing stories about corporate corruption from reliable sources.