Ken Silverstein says he lied, deceived and fabricated to get the story. But it was worth it, he insists. Those on the receiving end don't agree. As Washington editor of Harper's magazine, Silverstein posed as Kenneth Case, a London-based executive with the fictional Maldon Group, claiming to represent the government of Turkmenistan. He had fake business cards printed, bought a London cellphone number and created a bogus Web site -- all to persuade Beltway lobbying firms to pitch him on representing Turkmenistan. For me to deny, or try to shade the fact that I tricked them would be stupid," Silverstein says. "Obviously we did. If our readers feel uncomfortable, they're free to dismiss the findings of the story." Says Harper's Editor Roger Hodge: "The big question in our mind was whether anybody was going to fall for it." They did. According to Harper's, executives at the Washington firm APCO Worldwide laid out a communications plan that included lobbying policymakers -- possibly including a trip for members of Congress -- and generating "news items." Senior Vice President Barry Schumacher told Silverstein the firm could drum up positive op-ed pieces by utilizing certain think tank experts. The proposed fee: $40,000 a month. Another Washington firm, Cassidy & Associates, asked for at least $1.2 million a year and touted a proposed trip to Turkmenistan for journalists and think tank analysts. Hodge says the caper is part of "a long history of sting operations" by journalists. But that undercover tradition has faded in recent years. No newspaper today would do what the Chicago Sun-Times did in the 1970s, setting up a bar to entrap crooked politicians. Fewer television programs are doing what ABC did in the 1990s, having producers lie to get jobs at a supermarket chain to expose unsanitary practices.