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Swine flu fear-mongering in media
Key Excerpts from Article on Website of San Francisco Chronicle
Posted: May 3rd, 2009
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2009/05/...
After a few days of breathless H1N1 flu coverage - some of it on his own network - CNN commentator Jack Cafferty noted that 13,000 people have died from the "regular ol' flu" this year in the United States, compared with just one confirmed H1N1 flu death. Cafferty then asked his audience to respond to his online poll asking "if swine flu coverage was overblown." He waited a moment, then said, "Hint: Yes." For a week, the flu story has whet cable TV's bloodlust with what the 24-hour cable news vacuum craves: mystery, death and great visuals that inspire fear. "Frankly, I've been a little horrified by how sensationalist and scare-mongering it is," said Vivian Schiller, chief executive officer of National Public Radio. No detail about the flu - often delivered without context - has been too tiny to go unreported, which means that cable TV viewers are getting coverage that is moment-to-moment but often not terribly useful. Conservative talk radio hosts have used fear about the flu to segue to anti-immigrant remarks and calls to close the U.S.-Mexico border.Just when the coverage appeared to be calming a bit Thursday, Vice President Joe Biden helped rekindle fears by saying on the "Today'" show that he "would tell members of my family - and I have - I wouldn't go anywhere in confined places now." Health stories always attract huge audiences, said Andrew Kohut, president of the Pew Research Center. But viewers shouldn't expect as much breathless coverage when Congress begins debating an overhaul of the U.S. health care system over the next few months.
Note: For an excellent article showing how media fear-mongering of this and past flu emergencies have brought unprecedented profits to the pharmaceutical companies, click here.
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