How the Military is Using E-Girls to Recruit Gen Z Into Service
Key Excerpts from Article on Website of MintPress News
Posted: June 26th, 2023
Amid a crisis in recruitment, the U.S. military has found a new way of convincing a war-weary Generation Z to enlist: thirst traps. Chief among these attractive young women in uniform posting sexually suggestive content alongside subtle ... calls to join up is Hailey Lujan. In between the thirst traps and memes, the 21-year-old makes content extolling the fun of Army life to her 731,000 TikTok followers. Lujan is a psychological operations specialist with the Army. Her [job] is to convince, persuade and propagandize in creative new ways. The Army recruitment website description of the role sounds eerily similar to her own content. "As a Psychological Operations Specialist, you'll be an expert at persuasion," it reads, adding: "You'll assess and develop the information needed to influence and engage specific audiences. You'll broadcast important information through various mediums and assist U.S. and foreign governments, militaries, and civilian populations." Lujan is far from the only serviceperson on military TikTok (#MilTok) promoting military life, however. Juliana Keding – a military policewoman with over 900,000 followers – regularly combines thirst traps with videos about Army life. TikTok is not the only battleground for young people's minds, however. In the last year, a significant portion of the Biden administration's record-breaking $857 billion defense budget went on advertising. The Army in particular has spent large sums of money collaborating with some of YouTube's biggest stars.