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Web entrepreneurs have an eye on social need -- not personal greed
Key Excerpts from Article on Website of San Francisco Chronicle (San Francisco's leading newspaper)
Posted: April 19th, 2007
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/04/15/...
Ryan Mickle's life was the stuff young bourgeois dreams are made of. Then a year ago ... Mickle began to take stock of his life. He was earning a lot of money but was giving very little of himself. So Mickle ditched his high-paying job to brainstorm a new venture with friend Rod Ebrahimi. The result was Dotherightthing.com, a San Francisco startup that allows users to rank companies based on their social impact on the world. Their site [allows] consumers to influence corporate behavior. The sentiment is summed up in Dotherightthing.com's T-shirt slogan: "It's cool to care." Mickle, 26, and Ebrahimi, 25, are among a growing number of entrepreneurs betting they can build ventures that deliver both financial and social returns. EBay founder Pierre Omidyar has dedicated much of his fortune to helping for-profits and nonprofits alike discover their power to do good. At www.freepledge.com, shoppers buy the same products from the same merchants for the same price, but a percentage is donated to the nonprofit of their choice. Darian Hickman, 28, is designing an online strategy game that turns the players into entrepreneurs who help bring prosperity to impoverished villages in underdeveloped countries. [He was] inspired by Muhammad Yunus, the Nobel prize-winning micro-finance pioneer. Premal Shah [is a] former PayPal executive who is president of online micro-lender Kiva.org. Brian Johnson, 32 ... said he felt uncomfortable with capitalism until he hit on the concept of "using economics as a force for good. How do we live our spiritual ideals and make money?" Now Johnson tries to have it both ways with Zaadz.com, which he describes as MySpace for people who want to change the world.
Note: We encourage you to take some time to explore some of these exciting new adventures which are transforming the face of business and building a brighter future for us all. For more on micro-finance, micro-lending, and how you can help end poverty without donating a penny, click here. And for the profile of website founder Fred Burks on Zaadz.com, click here.
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