The great British Brexit robbery: how our democracy was hijacked
Key Excerpts from Article on Website of The Guardian (One of the UK's leading newspapers)
Posted: May 15th, 2017
The story of Cambridge Analytica is one of the most profoundly unsettling of our time. SCL/Cambridge Analytica [is] effectively part of the ... defence establishment. This is not just a story about social psychology and data analytics. It has to be understood in terms of a military contractor using military strategies on a civilian population. David Miller, a professor of sociology ... and an authority in psyops and propaganda, says it is an extraordinary scandal that this should be anywhere near a democracy. David, [an] ex-Cambridge Analytica employee, [was] working at the firm when it introduced mass data-harvesting to its psychological warfare techniques. It brought psychology, propaganda and technology together in this powerful new way, David [said]. Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. The company ... bought consumer datasets on everything from magazine subscriptions to airline travel and uniquely it appended these with the psych data to voter files. The goal is to capture every single aspect of every voters information environment, said David. And the personality data enabled Cambridge Analytica to craft individual messages. Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants swamping the country. Brexit came down to ... just over 1% of registered voters. Its not a stretch to believe that ... the global 1% found a way to influence this crucial 1% of British voters.
Note: Another Guardian article recently exposed how billionaire Robert Mercer used new technology to build a corporate empire capable of swinging elections. The above article further details how mass media is being combined with Big Data to produce powerful new forms of mind control.