Read the book, seen the movie? Now smell it too
Key Excerpts from Article on Website of The Guardian (One of the UK's leading newspapers)
Posted: November 11th, 2006
Sony....has patented a device to evoke smells, flavours and even a sense of touch in audience's brains, in the hope of enhancing the movie-watching experience. Sony has been granted a series of patents that outline how the device works. According to the documents, pulses of ultrasound would be fired at the audience's heads to alter the normal neural activity in key parts of the brain. "Changes in the neural firing timing induce various sensory experiences, depending on the location," the company's first patent states. Elizabeth Boukis, a spokeswoman for Sony Electronics, said the device remained only an idea at the moment. According to Sony's patents, carefully directed ultrasound beams could evoke different sensations in people's brains, including tastes, smells and touch, and even moving images. "One of the advantages is that no invasive surgery is needed to assist a person, such as a blind person, to view live/recorded images," the patent says.