Why The Social Dilemma is the most important documentary of our times
Key Excerpts from Article on Website of The Independent (One of the UK's leading newspapers)
Posted: October 4th, 2020
Netflixs brilliant new 90-minute docu-drama, The Social Dilemma ... might be the most important watch of recent years. The film, which debuted at Sundance Film Festival in January, takes a premise thats unlikely to set the world alight ... ie that Facebook, Twitter, Instagram et al arent exactly creating a utopia. Its masterstroke is in recruiting the very Silicon Valley insiders that built these platforms to explain their terrifying pitfalls which theyve realised belatedly. You dont get a much clearer statement of social medias dangers than an ex-Facebook executives claim that: In the shortest time horizon Im most worried about civil war. The commonly held belief that social media companies sell users data is quickly cast aside the data is actually used to create a sophisticated psychological profile of you. What theyre selling is their ability to manipulate you, or as one interviewee puts it: Its the gradual, slight, imperceptible change in your own behaviour and perception. Its the only thing for them to make money from: changing what you do, how you think, who you are. Despite it being public knowledge that Vote Leave and Trumps 2016 election campaign harvested voters Facebook data on a gigantic scale, The Social Dilemma still manages to find fresh and vital tales of how these platforms destabilise modern politics. Russias Facebook hack to influence the 2016 US election? The Russians didnt hack Facebook. They used the tools that Facebook made for legitimate advertisers, laments one of the companys ex-investors.