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CIA Exploits Paris Attacks, Governments Funding ISIS, One Man's Wealth Transforms Neighborhood
November 24, 2015

Dear friends,

CIA and Paris Attacks, Governments Funding ISIS

Below are key excerpts of revealing news articles on how the CIA and others are exploiting the recent Paris attacks to increase mass surveillance, ISIS' funding by oil revenue and donations from the governments of Saudi Arabia, Qatar and Kuwait, how the post 9/11 "war on terror" has promoted religious extremism and terrorism, and more.

Read also wonderfully inspiring articles on the way a dilapidated Florida neighborhood was fixed by years of education-focused donations of Harris Rosen's time and wealth, the world's first "solar airport" curbing pollution in one of India's most polluted cities, the Canadian government's new policy allowing scientists to freely share information for the first time in years, and more. You can also skip to this section now.

Each excerpt is taken verbatim from the major media website listed at the link provided. If any link fails, see this page. The most important sentences are highlighted. And don't miss the "What you can do" section below the summaries. By educating ourselves and spreading the word, we can and will build a brighter future.

With best wishes for a transformed world,
Mark Bailey and Fred Burks for PEERS and WantToKnow.info

Special note: For a very good alternative analysis of the Friday the 13th Paris massacre, watch this 10-minute report. Explore another good analysis with evidence the US has been directly or indirectly supporting ISIS. Remember that war is incredibly profitable to many megacorporations. Watch an inspiring short clip about the incredible improvements that have happened when people removed GMO foods and pesticides from their diets. A scientist has offered $10 million to Monsanto if they can prove there is an international standard by which GM foods can be measured.

Quote of the week: "If money be not thy servant, it will be thy master. " ~~  Francis Bacon

Video of the week: Don't miss this awesome two-minute video by Axe with a profound message.


Mass Surveillance Isn’t the Answer to Fighting Terrorism
November 17, 2015, New York Times
http://www.nytimes.com/2015/11/18/opinion/mass-surveillance-isnt-the-answer-to...

It’s a wretched yet predictable ritual after each new terrorist attack: Certain politicians and government officials waste no time exploiting the tragedy for their own ends. The remarks on Monday by John Brennan, the director of the Central Intelligence Agency, took that to a new and disgraceful low ... after coordinated terrorist attacks in Paris killed 129. Mr. Brennan complained about ... the sustained national outrage following the 2013 revelations by Edward Snowden, a former National Security Agency contractor, that the agency was using provisions of the Patriot Act to secretly collect information on millions of Americans’ phone records. It is hard to believe anything Mr. Brennan says. Last year, he bluntly denied that the C.I.A. had illegally hacked into the computers of Senate staff members conducting an investigation into the agency’s detention and torture programs when, in fact, it did. In 2011 ... he claimed that American drone strikes had not killed any civilians, despite clear evidence that they had. And his boss, James Clapper Jr., the director of national intelligence, has admitted lying to the Senate on the N.S.A.’s bulk collection of data. Even putting this lack of credibility aside, it’s not clear what extra powers Mr. Brennan is seeking. Most of the men who carried out the Paris attacks were already on the radar of intelligence officials in France and Belgium, where several of the attackers lived. The problem in this case was not a lack of data. In fact, indiscriminate bulk data sweeps have not been useful.

Note: The above is an excellent article by the New York Times editorial board. Yet the role of the largely subservient media, which strongly supported Bush's campaign to go to war in Iraq is ignored. Read this analysis to go even deeper. For more along these lines, see concise summaries of deeply revealing news articles about government corruption and the disappearance of privacy.


How Does ISIS Fund Its Reign of Terror?
November 6, 2014, Newsweek
http://www.newsweek.com/2014/11/14/how-does-isis-fund-its-reign-terror-282607.html

How can ISIS, cut off from the rest of the world by financial and trade sanctions, and under daily aerial and land bombardment by some of the richest countries in the world, afford to maintain a well-armed military and pay other bills? The terrorist group relies on ... cash, crude oil and contraband. The ISIS economy and its fighters predominantly rely on the production and sale of seized energy assets - Iraq has the fifth-largest proven crude oil reserves in the world. ISIS also depends on the steady income it extracts from private donors, the heavy taxation and extortion it levies on its captive population, the seizure of bank accounts and private assets in the lands it occupies, ransoms from kidnappings and the plundering of antiquities excavated from ancient palaces and archaeological sites. Grossing as much as $40 million or more over the past two years, ISIS has accepted funding from government or private sources in the oil-rich nations of Saudi Arabia, Qatar and Kuwait - and a large network of private donors, including Persian Gulf royalty, businessmen and wealthy families. Only after widespread criticism ... did Saudi Arabia pass legislation in 2013 criminalizing financial support of terrorist organizations such as Al-Qaeda, Al-Nusra and ISIS. The lootings, ransoms and extortion ... provide a steady cash flow. But this is nothing compared to what oil trafficking provides.

Note: A carefully researched report on the covert origins of ISIS suggests the creation of terrorists is useful for Washington's elite. And isn't it interesting that Saudi Arabia has been chosen to a UN panel on human rights? For more along these lines, see concise summaries of deeply revealing terrorism news articles from reliable major media sources.


Years After 9/11, the War on Terror Is Accomplishing Everything bin Laden Hoped It Would
September 8, 2015, The Nation
http://www.thenation.com/article/14-years-after-911-the-war-on-terror-is...

Fourteen years later, thanks a heap, Osama bin Laden. With a small number of supporters, $400,000-$500,000, and 19 suicidal hijackers, most of them Saudis, you ... goaded us into doing what you had neither the resources nor the ability to do. George W. Bush and company used those murderous acts and the nearly 3,000 resulting deaths as an excuse to try to make the world theirs. It took them no time at all to decide to launch a “Global War on Terror” in up to 60 countries. Don’t you find it strange, looking back, just how quickly 9/11 set their brains aflame? Don’t you still find it eerie that, amid the wreckage of the Pentagon, the initial orders our secretary of defense gave his aides were to come up with plans for striking Iraq, even though he was already convinced that Al Qaeda had launched the attack? Washington’s post-9/11 policies in the Middle East helped lead to the establishment of the Islamic State’s “caliphate” in parts of fractured Iraq and Syria. The United States has gone into the business of robotic assassination big time, [and] Washington has regularly knocked off women and children while searching for militant leaders. Fourteen years later, don’t you find it improbable that our “war on terror” has so regularly devolved into a war of and for terror; that our methods ... have visibly promoted, not blunted, the spread of Islamic extremism; and that, despite this, Washington has generally not recalibrated its actions in any meaningful way? Fourteen years later, how improbable is that?

Note: A carefully researched report on the covert origins of ISIS suggests the creation of terrorists is useful for Washington's elite. For more along these lines, see concise summaries of deeply revealing terrorism news articles from reliable major media sources.


After Paris, there will be no stopping the surveillance state now
November 19, 2015, CBC (Canada's public broadcasting system)
http://www.cbc.ca/news/world/surveillance-state-neil-macdonald-1.3325327

The tools European security agencies now have at their disposal ... would make any American or Canadian intelligence officer drool. Britain has literally created a surveillance state. The British Security Industry Authority estimated three years ago the government has installed about six million closed-circuit TV cameras in the public square; one for every 10 citizens. The French, too, have vastly expanded public video surveillance in recent years. And it's all been done with overwhelming support from the general public, which feels safer for the presence of the surveillance, never mind the lack of objective proof that they are more protected against outrages, which keep on occurring. Both England and France are former colonial powers that ... long ago subordinated individual rights to collective security. Canada and America more dearly cherish individual rights. Still, a surveillance state is growing here, too. David Lyon, a professor of surveillance studies at Queen's University, has identified several public surveillance trends, all of which he says are "increasing at an accelerating rate." Canada is not about to become Western Europe, he says, but "it is incumbent upon us as a society to think about the ethical consequences" of mass surveillance. [Some] would argue that the cameras are desperately needed tools, and that anyone who isn't doing anything wrong has nothing to worry about. That of course is the police state justification. They hate us because we are free, we are told. The fact that we've responded by giving up ever more freedom doesn't seem to matter.

Note: Many of the politicians publicly defending the surveillance state receive huge sums of money from private security companies. For more along these lines, see concise summaries of deeply revealing news articles about government corruption and the disappearance of privacy.


My white neighbor thought I was breaking into my own apartment. Nineteen cops showed up.
November 18, 2015, Washington Post
https://www.washingtonpost.com/posteverything/wp/2015/11/18/my-white-neighbor...

On Sept. 6, I locked myself out of my apartment in Santa Monica, Calif. A few hours and a visit from a locksmith later, I was inside my apartment and slipping off my shoes when I heard a man’s voice ... near my front window. I imagined a loiterer and opened the door to move him along. “What’s going on?” I asked. Two police officers had guns trained on me. They shouted: “Who’s in there with you? How many of you are there?” I had no idea what was happening, but I saw [that] something about me - a 5-foot-7, 125-pound black woman - frightened this man with a gun. I sat down, trying to look even less threatening. I again asked what was going on. I told the officers I didn’t want them in my apartment. They entered anyway. One pulled me, hands behind my back, out to the street. The neighbors were watching. Only then did I notice the ocean of officers. I counted 16. They still hadn’t told me why they’d come. Later, I learned that the Santa Monica Police Department had dispatched 19 officers after one of my neighbors reported a burglary at my apartment. It didn’t matter that I told the cops I’d lived there for seven months, told them about the locksmith, offered to show a receipt for his services and my ID. To many, the militarization of the police is primarily abstract or painted as occasional. That thinking allows each high-profile incident of aggressive police interaction with people of color - Michael Brown, Eric Garner, Freddie Gray - to be written off as an outlier. What happened to them did not happen to me, but it easily could have.

Note: For more along these lines, read about the increasing militarization of police, and see concise summaries of deeply revealing news articles about the erosion of civil liberties.


Bolts from the blue
November 5, 2015, The Guardian (One of the UK's leading newspapers)
http://www.theguardian.com/us-news/2015/nov/05/police-tasers-deaths-the-counted

While deadly police shootings in the United States have gained international attention this year, [Calvon] Reid is one of 47 lesser-known people who lost their lives after law enforcement officers deployed a Taser, according to The Counted, an ongoing Guardian investigation documenting fatalities that follow police encounters. Reid died following shocks administered seemingly in violation of national guidelines. These rules ... acknowledge the lethal potential of electronic control weapons (ECW) deployed for more than three standard shock cycles of five seconds each. Many police departments are still not regulating the use of Tasers in accordance with these nationally accepted standards. Taser International, which sells ECWs to 17,800 of the United States’ roughly 18,000 law enforcement agencies and commands an overwhelming monopoly on the market, has ... sued medical examiners in the past, in one case leading to the examiners’ representative body to state that Taser International’s actions were “dangerously close to intimidation”. The weapons are likely responsible for many more deaths than coroners can easily record. An epidemiological study on the in-custody death rates of 50 California police departments ... found a startling 600% increase in sudden-death incidents in the year after Taser introduction, and then a 40% increase over pre-Taser rates for the next four years.

Note: Taser International operates a virtual monopoly in the US by trading luxury vacations and cushy retirement jobs to police chiefs in exchange for lucrative no-bid contracts. For more along these lines, see concise summaries of deeply revealing news articles about "non-lethal weapons", or read about how sophisticated and deadly some of these weapons technologies can be.


Feds fighting to keep cash seized from person never charged with crime
August 29, 2015, Fox News
http://www.foxnews.com/politics/2015/08/29/feds-fighting-to-keep-cash-seized...

Federal prosecutors are battling in court to keep $167,000 in cash seized in a 2013 traffic stop, despite the motorist never being charged in the incident. The case ... highlights the ongoing concerns about the government unjustly seizing money and property. A Nevada state trooper pulled over ... Straughn Gorman’s motor-home in January 2013 for allegedly going too slow along Interstate 80. The trooper released Gorman but not before requesting the county sheriff’s office stop him again ... this time with a drug-sniffing dog. No drugs were found [when] Gorman was pulled over for two alleged traffic violations. But his vehicle, computer, cellphone and the cash ... were seized. In June, a federal judge in Nevada ordered Gorman’s cash be returned. In his ruling, District Judge Larry Hicks cited Gorman’s “prolonged detention” for the alleged traffic violations and criticized federal authorities for failing to disclose that the first officer requested the second stop. Hicks [wrote], “The two stops were for minor traffic violations, and they both were extended beyond the legitimate purposes for such traffic stops.” Hicks also said in his ruling the second stop never would have happened if the first officer had not relayed information about the first stop. The federal government earlier this month appealed Hicks' ruling in the 9th Circuit Court. Federal attorneys did not submit a reason for the appeal. The court is expected to also decide whether Gorman should be reimbursed $153,000 in legal fees, which federal lawyers don’t want to pay.

Note: A recent Washington Post investigation found that the theft of private property by police and other government officials has dramatically increased in recent years. For more along these lines, see concise summaries of deeply revealing news articles about government corruption and the erosion of civil liberties.


Doctors' group calls for ban on prescription drug ads
November 17, 2015, CBS News/Associated Press
http://www.cbsnews.com/news/doctors-group-calls-for-ban-on-drug-ads/

The American Medical Association on Tuesday called for a ban on direct-to-consumer ads for prescription drugs and implantable medical devices, saying they contribute to rising costs and patients' demands for inappropriate treatment. Delegates at the influential group's policy-making meeting in Atlanta voted to adopt that as official policy as part of an AMA effort to make prescription drugs more affordable. It means AMA will lobby for a ban. "Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially driven promotions and the role that marketing costs play in fueling escalating drug prices," said Dr. Patrice Harris, an AMA board member. According to data cited in an AMA news release, ad dollars spent by drugmakers have risen to $4.5 billion in the last two years, a 30 percent increase. Other data show prices on prescription drugs have climbed nearly 5 percent this year, Harris said in the news release. She also raised concern that advertising spurs use of newer brand-name drugs when other possibly lower-cost options might be just as good. "Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate." The pharmaceutical industry opposes the AMA's stance.

Note: For more along these lines, see concise summaries of deeply revealing big pharma profiteering news articles from reliable major media sources. Then read an in-depth essay titled "The Truth About Drug Companies" by acclaimed author Dr. Marcia Angell.


EPA Used Monsanto’s Research to Give Roundup a Pass
November 3, 2015, The Intercept
https://theintercept.com/2015/11/03/epa-used-monsanto-funded-research/

The Environmental Protection Agency concluded in June that there was “no convincing evidence” that glyphosate, the most widely used herbicide in the U.S. and the world, is an endocrine disruptor. The decision was based almost entirely on pesticide industry studies. Most of the studies were sponsored by Monsanto or an industry group called the Joint Glyphosate Task Force. Of the small minority of independently funded studies that the agency considered in determining whether the chemical poses a danger to the endocrine system, three of five found that it did. One, for instance, found that exposure to glyphosate-Roundup “may induce significant adverse effects on the reproductive system of male Wistar rats.” Another concluded that “low and environmentally relevant concentrations of glyphosate possessed estrogenic activity.” And a review of the literature turns up many more peer-reviewed studies finding glyphosate can interfere with hormones. Many of the industry-funded studies contained data that suggested that exposure to glyphosate had serious effects. Yet in each case, sometimes even after animals died, the scientists found reasons to discount the findings — or to simply dismiss them. Having companies fund and perform studies that affect them financially [is] the standard practice at EPA. The International Agency for Research on Cancer labeled glyphosate a probable carcinogen in March.

Note: Read an excellent mercola.com article titled "GMO cookie is crumbling." Monsanto is trying to stop the state of California from listing Glyphosate as carcinogenic. For more along these lines, see concise summaries of deeply revealing GMO news articles from reliable major media sources.


Genetically modified salmon OKd, opponents object
November 19, 2015, San Francisco Chronicle (San Francisco's leading newspaper)
http://www.sfchronicle.com/bayarea/article/Salmon-6644965.php

Consumer advocates, environmental groups, fishermen and retailers reacted strongly to the federal government’s announcement Thursday approving genetically modified salmon for consumer use. The landmark approval - the first genetically engineered food animal endorsed for sale in the United States - has sparked a passionate response ... especially because it will not require special labelling. Around 2 million people previously filed public comments against the FDA’s approval of what opponents call “Frankenfish,” and the Center for Food Safety announced Thursday that it would sue the FDA in response. “This sets the bar incredibly low for engineered animals,” said Michael Hansen, senior scientist at Consumers Union. “There were serious problems with the safety assessment.” At least 60 retailers - including chains like Safeway, Target, Whole Foods and Trader Joe’s, as well as local independent grocers like Bi-Rite and Rainbow Community Market - have made a pledge with Friends of the Earth not to sell the salmon when it goes to market. Chief among concerns about the GMO salmon is its potential for causing allergies and its ability to contaminate wild populations. Testing for potential allergens was only done on a very small sample size. The tested fish actually did show a higher allergenicity. Critics are also concerned about the fish’s ability to escape and cause environmental harm.

Note: For more along these lines, see concise summaries of deeply revealing GMO news articles from reliable major media sources.


Genetically modified pigs raise concerns about food regulation
November 3, 2015, CBC (Canada's public broadcasting system)
http://www.cbc.ca/news/technology/gmo-pigs-1.3301560

Two kinds of genetically modified pigs are on their way to becoming ... dinner. But consumers are wary and lack confidence in governments' readiness to regulate this new class of food product. The African swine fever resistant pig has an immune gene that is slightly more like a warthog's. The double-muscle pig has a mutation similar to one produced by normal breeding in a muscly cow breed called the Belgian blue. Lucy Sharratt, co-ordinator for the Canadian Biotechnology Network, said a major reason why consumers are wary is because of the way genetically modified foods are regulated in Canada. Health Canada doesn't do its own testing of the foods, relying instead on data generated by the companies trying to put the foods on the market, which is kept secret. It doesn't disclose what it's assessing. Nor does it consult with farmers or consumers, or require labelling of genetically modified foods after the fact. In the U.S., safety information about genetically modified foods is also kept secret.

Note: For more along these lines, see concise summaries of deeply revealing GMO news articles from reliable major media sources.


Bumblebee exposure to neonic pesticides can lead to poorer crops
November 18, 2015, CBC (Canada's public broadcasting system)
http://www.cbc.ca/news/technology/bee-neonic-apples-1.3324517

Bumblebees exposed to common neonicotinoid pesticides may do a poorer job of pollinating crops such as apples, leading to poorer-quality fruit, a new Canadian-led study suggests. When apple trees were pollinated by bees exposed to those pesticides, commonly called neonics, the trees produced about a third fewer seeds. The number of seeds is generally linked to fruit quality in apples. "Bumblebees are essential pollinators of many important crops other than apples, including field beans, berries, tomatoes and oilseed rape," the researchers wrote in a paper published today in the journal Nature. "If exposure to pesticides alters pollination services to apple crops, it is likely that these other bee-pollinated crops would also be affected. Most importantly, the majority of wild plant species benefit from insect pollination services." The information suggests that using neonics has costs – to both production of other crops and wild ecosystems – that may not have previously been considered when weighing the costs against the benefits of using the pesticides. Many studies have shown that exposure to neonics has a negative impact on the behavior and reproduction of bees. That has prompted restrictions on neonics in some places, such as Europe and Ontario. The study ... only looks at the effects on bumblebees. Neonics are also known to have more severe effects on many wild bees. For the production of crops where wild bees are important ... the effects may be more severe than seen in the results of this study.

Note: Neonicotinoid pesticides have been implicated in colony collapse disorder. Bayer, a major manufacturer of this pesticide, attempted to cover up the connection between its products and the massive die off of bees.


Inspiring Articles


One Man’s Millions Turn a Community in Florida Around
May 25, 2015, New York Times
http://www.nytimes.com/2015/05/26/us/tangelo-park-orlando-florida.html?_r=0

Two decades ago, Harris Rosen ... decided to shepherd part of his fortune into a troubled community with the melodious sounding name of Tangelo Park. This neighborhood [and] its leaders tried to beat back drugs, crime and too many shuttered homes. Nearly half its students had dropped out of school. Twenty-one years later, with an infusion of $11 million of Mr. Rosen’s money so far, Tangelo Park is a striking success story. Nearly all its seniors graduate from high school, and most go on to college on full scholarships Mr. Rosen has financed. Young children head for kindergarten primed for learning, or already reading, because of the free day care centers and a prekindergarten program Mr. Rosen provides. Property values have climbed. Houses and lawns, with few exceptions, are welcoming. Crime has plummeted. “It’s not inexpensive,” Mr. Rosen said. “You stay until the neighborhood no longer needs you.” But, he added, there are a lot of wealthy people with the resources to do the same thing if they choose. In all, Mr. Rosen now spends about $500,000 a year, less than when he began the program, he said. Mr. Rosen’s plan gives no money directly to the schools, directing it instead to help preschool children and provide scholarships for high school graduates. Next year, Mr. Rosen is starting his education program in Parramore, a neighborhood in downtown Orlando, with housing projects and a more transient population. Success ... he said, might persuade other wealthy people to embrace the program.

Note: Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.


World’s first solar airport takes off in southern India
November 4, 2015, Christian Science Monitor
http://www.csmonitor.com/World/Making-a-difference/Change-Agent/2015/1104/World-s...

Cochin International Airport in southern India’s Kerala state may be best known as the gateway to the tourist beaches and houseboats of the region’s famous backwaters. Now it has a new claim to fame: The world’s first solar airport. Since August, the airport has used 46,000 solar panels laid across 45 acres to power all its electricity needs, and sell excess power to the government-run grid. At night, when the sun doesn’t shine, it pulls some of that power back from the grid, making the airport effectively “carbon neutral.” Over the next 25 years, the project is expected to reduce carbon emissions by the equivalent of planting 3 million trees. The move to solar power is also expected to help cut pollution in Kochi, an industrial city ranked the 24th most polluted in India. Based on the results at Kochi, India’s government has directed 125 airports run by the Airport Authority of India to generate at least 1 megawatt of solar power each by March 2016. If a medium-sized airport such as Kochi, with just 1,300 acres of land, can produce sufficient electrical power for its operations, larger airports such as Delhi, with 5,000 acres, and Bangalore, with 3,000 acres, should be able to meet some of their power demand too, said Kurian, the Kochi airport’s managing director. “We are expecting not only other Indian airports, but airports in other countries, also to follow suit,” he said. “Every day we are being asked for expert advice and are answering queries from across the world.”

Note: Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.


Unmuzzled federal biologist's Facebook post goes viral
November 8, 2015, CBC (Canada's public broadcasting system)
http://www.cbc.ca/news/trending/unmuzzled-scientist-facebook-mother-1.3309303

A Facebook post from the mother of an unmuzzled B.C. biologist has gone viral, shedding more insight into the changes in the control of information since the new federal government took office last week. [Jody] Paterson quoted a status update her son made on his personal Facebook account. "We were told that it's ok to talk to the media or anyone about what we do without permission. That's how surreal it was. That's how things changed over night," the post reads. Kristi Miller, a B.C.-based molecular geneticist with Fisheries and Oceans Canada, was among the first scientists to speak out after the unmuzzling. In 2011, she was prevented from discussing her research into the 2009 Fraser River sockeye salmon collapse following its publication. "When we were banned, it almost made government scientists second-class citizens in the scientific arena," she said. "It was quite embarrassing." Navdeep Bains, the new minister of innovation, science and economic development, announced the policy change Friday, two days after Trudeau and his cabinet were sworn in. "Government scientists and experts will be able to speak freely about their work to the media and the public," he said in a written statement. The previous government ... brought in a restrictive communications policy that required national or international media requests to speak with federal government scientists to be approved by a minister's office, and all communications with government scientists to go through a government communications office.

Note: Explore a treasure trove of concise summaries of incredibly inspiring news articles which will inspire you to make a difference.


How Axe Made the Ad Everybody Is Talking About
January 30, 2014, Time
http://time.com/5673/how-axe-made-the-ad-everybody-is-talking-about/

Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios. Perhaps that’s why Axe’s latest ad has come as such a surprise. Instead of focusing on broad humor, the company’s Super Bowl spot to promote the new Axe Peace fragrance line is a sprawling epic that seemingly spans to span continents and generations. Axe often visits college campuses and talks to students to discover what topics and themes will captivate their Millennial customers. Right now, [marketing director Matthew] McCarthy says, those topics are peace and harmony. “The idea of making the world a more peaceful place is a pretty universal idea. Young people are saying, ‘Hey, this world’s pretty soon going to be my world and I’m going to be even more responsible for it.’” The commercial ... begins with a montage of classic wartime images. A tank rolls through a devastated European city, an Asian dictator is flanked by Maoist propaganda posters and a Middle Eastern ruler wields a nuclear device. Midway through, though, the narrative is turned on its head as each invader is revealed to actually be making a loving gesture toward a woman. If the typical Axe ad operates on the assumption that sex sells, this one attempts to prove that romance does. So is Axe turning to a more serious tone for good? McCarthy says the company simply has to pick the right message for the right moment. But for now he thinks they’ve hit a note that resonates.

Note: Don't miss the most amazing, two-minute version of this awesome commercial.


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Please note that most of the summarizing of the revealing news articles in the above summary was done by Mark Bailey of WantToKnow.info. Many thanks to Mark for all the time and skill he puts into this. The section below provides several ideas on what you can do to spread the news.

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