Liquid capital, growing market dominance, slick ads, and fawning media made it easy for giants like Google, Microsoft, Apple, and Amazon to expand their footprint and grow their bottom lines. Yet ... these companies got lazy, entitled, and demanding. They started to care less about the foundations of their business like having happy customers and stable products " and more about making themselves feel better by reinforcing their monopolies. Big Tech has decided the way to keep customers isn't to compete or provide them with a better service but instead make it hard to leave, trick customers into buying things, or eradicate competition so that it can make things as profitable as possible, even if the experience is worse. After two decades of consistent internal innovation, Big Tech got addicted to acquisitions in the 2010s: Apple bought Siri; Meta bought WhatsApp, Instagram, and Oculus; Amazon bought Twitch; Google bought Nest and Motorola's entire mobility division. Over time, the acquisitions made it impossible for these companies to focus on delivering the features we needed. Google, Meta, Amazon, and Apple are simply no longer forces for innovation. Generative AI is the biggest, dumbest attempt that tech has ever made to escape the fallout of building companies by acquiring other companies, taking their eyes off actually inventing things, and ignoring the most important part of their world: the customer.