This Company Has Built a Profile on Every American Adult
Key Excerpts from Article on Website of BloombergBusinessweek
Posted: August 14th, 2016
For more than a decade, professional snoops have been able to search troves of ... addresses, DMV records, photographs of a persons car - and condense them into comprehensive reports costing as little as $10. Now they can combine that information with the kinds of things marketers know about you, such as which politicians you donate to, what you spend on groceries, and whether its weird that you ate in last night, to create a portrait of your life and predict your behavior. IDI, a year-old company in the so-called data-fusion business, is the first to centralize and weaponize all that information for its customers. Chief Executive Officer Derek Dubner says the system isnt waiting for requests from clients - its already built a profile on every American adult, including young people who wouldnt be swept up in conventional databases, which only index transactions. These personal profiles include all known addresses, phone numbers, and e-mail addresses; every piece of property ever bought or sold, plus related mortgages; past and present vehicles owned; criminal citations, from speeding tickets on up; voter registration; hunting permits; and names and phone numbers of neighbors. The reports also include photos of cars taken by private companies using automated license plate readers - billions of snapshots tagged with GPS coordinates and time stamps to help PIs surveil people or bust alibis. IDI also runs two coupon websites ... that collect purchasing and behavioral data.