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Denmark reduces food waste by 25% in five years with the help of one woman
Key Excerpts from Article on Website of The Independent (One of the UK's leading newspapers)


The Independent (One of the UK's leading newspapers), February 28, 2017
Posted: March 13th, 2017
http://www.independent.co.uk/news/business/news/denmark-redu...

Never underestimate the power of one dedicated individual. A woman has been credited by the Danish Government for single-handedly helping the country reduce its food waste by 25 per cent in just five years. Selina Juul, who moved from Russian to Denmark when she was 13 years old, was shocked by the amount of food available and wasted at supermarkets. She told the BBC: I come from a country where there were food shortages, we had the collapse of infrastructure, communism collapsed, we were not sure we could get food on the table. Her organisation, Stop Spild Af Mad which translates as Stop Wasting Food made all the difference and is recognised as one of the key drivers behind the governments focus to tackle food waste. Ms Juul convinced Rema 1000, the countrys biggest low-cost supermarket chain, to replace all its quantity discounts with single item discounts to minimise food waste. The retailer wasted about 80 to 100 bananas every day. However, after the supermarket put up a sign saying "take me Im single", it reduced the waste on bananas by 90 per cent. In the past five years Denmark has become one of the leading European countries in the fight against food waste. Last year, a charity in Copenhagen opened Denmarks first ever food surplus supermarket, which sells products at prices 30 to 50 per cent cheaper than usual retailers. Wefood is hoping to help reduce the 700,000 tonnes of food waste Denmark produces every year.

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